Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? PwC’s Jon Glick reveals the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and PwC’s Greta Lovenheim provides insights on what keeps customers engaged.
With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the survey results, share which generation is the most likely to try - and stop - using a new brand (hint: it’s not Boomers) and other fresh data points along the way. Key takeaways:
- Tactics to increase your investments in customer segmentation
- Suggestions on how to develop a balanced approach to physical and digital customer engagement
- Methods to activate a data-driven personalization strategy that drives meaningful relationship building