First Name*
Last Name*
Work Email*
Job Title*
Job Function*
Annual Revenue*
Which of these describe your near-term marketing priorities?*
By submitting this form, I agree to the Third Door Media Terms and Privacy Policy, and that my contact information, including email address, may be shared with the sponsor.
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? PwC’s Jon Glick reveals the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and PwC’s Greta Lovenheim provides insights on what keeps customers engaged.

With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the survey results, share which generation is the most likely to try - and stop - using a new brand (hint: it’s not Boomers) and other fresh data points along the way.

Key takeaways:

  • Tactics to increase your investments in customer segmentation
  • Suggestions on how to develop a balanced approach to physical and digital customer engagement
  • Methods to activate a data-driven personalization strategy that drives meaningful relationship building

Customer Transformation and Loyalty Partner, PwC
Jon Glick co-founded and leads PwC’s loyalty center of excellence, a cross-functional team focused on providing world-class thought leadership, strategic insight, and proven delivery to the largest and most complex loyalty programs. He currently leads PwC’s efforts to understand how improvements in data capture and marketing technology can be utilized to create personalized customer experiences. Prior to working at PwC, Mr. Glick worked at Diamond Management Consultants. He earned his M.B.A. from Northwestern University’s Kellogg School of Management and his B.S. in business from Miami University.
Partner - Customer Data and Analytics, PwC
Greta is a Partner with PwC’s Customer Data and Analytics practice, focused primarily on the consumer customer, customer experience and marketing analytics. Greta is a proven insight and analytics leader with 20+ years of experience with top-tier financial services institutions, including Wachovia/Wells Fargo and RBC.