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Misalignment between marketing and sales isn't just costing you sleepless nights. It's a trillion-dollar problem in B2B marketing and sales. While the feud between marketing and sales is costly, it can be avoided.

It’s time to end the finger-pointing once and for all, align our teams to maximize brand awareness, increase revenue, and strengthen consistent communications to your customers throughout every step of their buyer’s journey. So, how can we, as marketers, enable sales to do their job better? Let us show you.

Join Drift’s Meghan Flannery, Director of Go-to-Market, and Julianne Thompson, Director of Sales Development, and discover best practices and tools to create more harmony between revenue teams. From actionable campaign plays you can steal to technologies that keep your teams honest, this is a can’t-miss webinar for any marketing leader.

During this session, you’ll learn:

  • The secret to organizing your SDR and marketing organization to accelerate pipeline
  • Campaign plays marketing and sales can co-own to engage buyers faster and in a more personalized way
  • How we align our teams here at Drift while planning new programs

Director of Go-to-Market, Drift
Meghan Flannery is the Director of Go-To-Market at Drift, who oversees the strategy and implementation of global, multi-channel marketing campaigns at Drift. In previous roles, Meghan orchestrated field activities, demand generation programs, sales enablement, and account-based marketing.
Director of Sales Development, Drift
Julianne Thompson is a seasoned sales development leader who has trained, coached and built SDR teams at companies including Drift, Outreach, KiteDesk, and more.