As we come to crunch time for the end of the calendar year, brand owners and their agencies look to squeeze every ounce of performance from their campaigns. With this focus comes the risk of wastage or ineffective regional campaigns - all putting 2022 budgets at risk.

Join this session to hear 5 cutting edge tactics to improve your spend efficiency:

  • Tricks to focusing Local Markets to trimming poor performance

  • Stop pesky affiliates and partners increasing CPCs

  • Dominate brand market share with Share of Search metric

  • Scan relevant market Ad Copy to get the edge

  • Catch blindspot Lone Rangers in your universe

Each section will profile use cases, Adthena data and tips for the audience to apply in their day-to-day.
VP of Marketing, Adthena

As VP of marketing, Ashley is responsible for continually expanding the global audience and market for Adthena’s groundbreaking search intelligence solutions. He joined Adthena from Criteo, where he led the product marketing team launching its Predictive Search product, an automated performance solution for Google Shopping in the US and EMEA. Prior to Criteo, he headed up marketing for finance and insurance comparison products across global markets at Google. In his 5 years at Google, Ashley also worked for the broader Search Ads Team, including Google Shopping and Google Express products. Ashley’s career began on the agency side at Coast Digital, and he holds an MSc in Global Marketing and attended Wharton's Mini-MBA Program for Executives.