When it comes to lead generation, it’s important to understand the need to balance lead quantity and lead quality. Focusing on just generating more leads is not the key to more revenue. Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers.

More than ever, marketing teams need to rethink their approach, find new ways to engage with buyers, and implement effective strategies that improve funnel conversion rates. In this session, Alex Ortiz, CMO of Sendoso, will cover:

  • How to improve conversion rates by refining your strategy within the funnel and focusing on and measuring what matters.
  • Effective techniques to successfully boost your buyer engagement
  • Proven strategies to improve your funnel conversion rates throughout the buyer journey (top, middle and bottom of the funnel)
  • How to use sending to build relationships with your top tier accounts
  • 1648821054-4014437d4fbeda9f
    CMO Sendoso
    Alex Ortiz is the CMO of Sendoso, the leading Sending Platform. Alex is responsible for the global marketing and partner organization and will focus on category leadership, brand strategy, and customer growth. Previously, Ortiz held executive marketing roles at high-growth technology companies including Tray.io, QuanticMind, and Salesforce. He brings more than 20 years of experience in enterprise marketing.