Do you ever feel like you are wasting time and money on content syndication?

Today’s marketers are bound to ever-increasing and hard to achieve lead goals. As a result, they are being forced to work with a disparate mix of publishers to reach buyers with their latest content.

For many marketers, juggling publisher communications, reviewing lead quality, and measuring ROI on content syndication efforts is a full-time job on top of a full-time job.

Marketers need a way to streamline content syndication campaigns across publishers and enforce a 100% marketable lead data guarantee. Or, more to the point, you need to know your content syndication strategy actually works, with a clear and repeatable way to measure, manage, and optimize.

Join Matt Mullin, Sr. Director of Growth Marketing at Tenable, and Stephanie Swinyer, Head of Revenue Marketing at Integrate, as we discuss proven ways you can reclaim control of third-party content syndication to accelerate quality lead generation to sales.

Key takeaways:

  • Why precision targeting should be the standard for top-funnel demand channels

  • How to block bad lead data to save budget and time

  • How to connect your publishers to better track and monitor real-time performance

  • How to leverage an omni-channel approach to nurture content syndication leads down funnel

Head of Revenue Marketing, Integrate
Stephanie Swinyer is the head of revenue marketing at Integrate. She oversees global demand generation, digital, content, field and event marketing, as well as the inside sales teams. She is responsible for creating amazing customer experiences and accelerating pipeline in partnership with Sales. Stephanie joined Integrate in 2020. Before joining Integrate, Stephanie led Integrated Marketing and Demand Generation at BetterUp. Prior, Stephanie founded her own marketing consultancy. Her career spans a variety of marketing roles in B2B high tech spanning industries including CRM at Siebel, mobile security at Lookout and Human Capital Management/Finance at Workday. Notably, Stephanie drove global integrated marketing at Workday for over seven years where she aided in taking the company to their IPO. Stephanie holds a bachelor’s degree from Michigan State University.
Senior Director of Growth Marketing, Tenable
Matt is a demand-focused Marketer, dedicated to driving revenue
through a modern tech stack, web & conversion rate optimization,
and analytics. Matt is responsible for the execution of high-
performing digital marketing programs including website, analytics,
tracking, and measurement, providing actionable recommendations
to maximize ROI. With roughly 20 years of Marketing experience,
and 10+ years in tech marketing, Matt has recently shifted his focus
to digital transformation initiatives to create greater alignment with
global Sales teams to ensure continuous growth through the use of
tools, technologies, and processes that drive efficiencies within the
organization. Matt is a sneaker-and-ramen-loving Boston transplant
that lives in the Bay Area.