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It’s commonly accepted that some marketers hate “process”— that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change.

We need to speed up the creative process and enable your team to be more streamlined and strategic, so you can rapidly scale marketing work on a global scale.

Join Lauren Sisneros, Sr. Product Marketing Manager at Adobe, as she demonstrates how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished.

You'll learn:

  • The importance of a marketing system of record
  • How automating and integrating workflows can enable you to get more done
  • How enhanced tracking, reporting and analytics can help you to modernize your marketing work

Sr. Product Marketing Manager, Adobe
As a product marketing manager for Adobe Workfront, Lauren understands that every problem brings unique challenges and that every challenge requires an equally unique solution.
Lauren plays a key role in understanding the needs of our customers and bringing a product to market that doesn’t just meet those needs but exceeds expectations. With over 10 years experience in the industry, Lauren has worked in various roles, from executing in the products she markets today to developing digital strategy for enterprise companies including Cisco and Intel.