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Because businesses are facing a number of challenges - including macroeconomic - driving revenue is not a simple quantity play anymore. The age-old answer of doing more with less is on everybody's mind. But what if we did more with what we do have? Our customers.

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue?

In this session, Austin Sandmeyer, Customer Lifecycle Marketing Manager at Sendoso, will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.

You'll learn:

  • Why customer relationships matter now more than ever
  • How to diagnose and evaluate customer relationships and lifecycles
  • Clear practical takeaways you can put into practice today to better drive revenue

Lifecycle Marketing Manager
Austin Sandmeyer is a passionate marketing leader and go-to-market specialist in the B2B SaaS space with over nine years of marketing experience with an emphasis on providing a results-driven pipeline for global organizations. He has extensive experience in all aspects of territory management and field marketing, including partnership development, customer lifecycle marketing, and interdisciplinary marketing execution. He’s passionate about customers, marketing, and all things coffee (decaf).