About
Do you ever feel like you’re hard at work, but your progress towards campaign goals is slow?

Throughout the day, a single marketer may use email, chat, spreadsheets, phone calls, project management software, a file storage program, and a reporting app to get their work done.

Often, the disconnect between hard work and outcomes occurs because each team uses different tools, follows different practices, and can’t always access the information they need.

Investing in the right tools and technology in your martech stack can help teams stay organized to maximize cross-functional collaboration.

Join Adobe Workfront as they share insights on how marketers can deliver campaigns to market faster. Learn how to navigate through disjointed processes, siloed teams, changing priorities, and a lack of visibility and alignment when creating campaigns by creating a sound “marketing system” in place.

Key takeaways:

  • Centralize work in one place for better visibility and alignment
  • Automate workflows and standardizing campaign processes to save time
  • Connect your main system to common marketing tools like Marketo, Adobe Target and AEM
  • Reduce manual handoffs, automate review and approval and accelerate and enable collaboration

When
Tue, May 25, 2021 · 1:00 PM Eastern Time (US & Canada) (GMT -4:00)
WEBINAR ENDED
Presenters
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Jennifer Johnson
Director of Global Marketing Programs, Informatica

Jennifer Johnson is the Director of Global Marketing Programs with over fifteen years of hands-on corporate and digital agency experience in marketing, web development, globalization, e-commerce, and software development cycles. At Informatica, she helps manage all high-level global marketing initiatives, including digital events, global site launches, site migrations, and design and content updates.
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Melissa Harvey
Sr. Product Marketing Manager, Adobe

As the Senior Product Marketing Manager for Adobe Workfront’s Marketing solution, Melissa’s role is to tell the story of how Adobe benefits marketing and creative users as their marketing system of record.

Prior to joining Adobe, Melissa served as product marketing manager at Shutterstock, leading go-to-market launches and driving product strategy. Melissa also worked in various marketing functions at Verizon, where she was responsible for B2B and B2C go-to-market execution.

In Melissa’s free time she enjoys spending time with friends, yoga, and is an avid reader.