Do you ever feel like you’re hard at work, but your progress towards campaign goals is slow?
Throughout the day, a single marketer may use email, chat, spreadsheets, phone calls, project management software, a file storage program, and a reporting app to get their work done.
Often, the disconnect between hard work and outcomes occurs because each team uses different tools, follows different practices, and can’t always access the information they need.
Investing in the right tools and technology in your martech stack can help teams stay organized to maximize cross-functional collaboration.
Join Adobe Workfront as they share insights on how marketers can deliver campaigns to market faster. Learn how to navigate through disjointed processes, siloed teams, changing priorities, and a lack of visibility and alignment when creating campaigns by creating a sound “marketing system” in place.Key takeaways:
- Centralize work in one place for better visibility and alignment
- Automate workflows and standardizing campaign processes to save time
- Connect your main system to common marketing tools like Marketo, Adobe Target and AEM
- Reduce manual handoffs, automate review and approval and accelerate and enable collaboration