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Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. But all the drama around this topic has been lost in the sea of artificial intelligence hype.

Join experts from Acquia, Tom Bianchi, SVP of Product and Solution Marketing, and Bryant Shea, Director of Product Marketing, as they discuss what the end of the third-party cookie means for you and your business. We’ll look at how a first-party data approach could be the answer you're searching for and what technology you might need to help you achieve that.

In this webinar, we’ll cover:

  • The current status of third-party cookies
  • What should you already have done
  • What should you do next to prepare for the third-party cookie’s demise
SVP Product and Solution Marketing, Acquia
An international marketing leader with more than 15 years of experience in B2B technology, Tom Bianchi has worked both for large software vendors and hyper-growth startups. Throughout his career, Tom has built and led global marketing functions and processes spanning the globe. With a keen focus on using data to guide decisions, he has a track record of helping the businesses he works with drive revenue and growth through successful marketing. Tom currently leads Product and Solution Marketing for Acquia and is a member of the global leadership team.
Director Product Marketing, Acquia
With over two decades of experience in digital marketing, strategy, and innovation, Bryant has collaborated with leading global brands to deliver cutting-edge solutions and insights. Bryant has experience leading teams of digital strategists, consultants, and engineers, empowering them to deliver high-quality results and customer satisfaction.