There are billions of dollars in paid search spend deployed across tens of thousands of local campaigns. The challenge is dealing with all the complexity that creeps in while managing those campaigns across multiple locations alongside multiple affiliates, media partners, and agencies.

Join Gary Galloway, Global Product Marketing Manager at Adthena, to drive performance from your campaigns while reducing waste through ineffective local campaigns. And as a bonus, do it in less time with more confidence. Together, you will walk through a selection of challenges that Adthena customers have faced and the steps they took to forge ahead.

After this session, you will be able to:

  • Investigate Spend Efficiency across Local Markets and Search Term Groups

  • Stay aligned with all your partners to ensure paid search costs don’t rise

  • Dominate your Brand Market Share leveraging Share of Search metric

  • Turn off the lights on your Lone Rangers, increasing Spend Efficiency

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Global Product Marketing Manager, Adthena
Gary Galloway is a versatile product marketer with more than 20 years of experience implementing digital marketing products and solutions. Galloway is currently Global Product Marketing Director at Adthena, a global search intelligence solution for brands, marketers, and agencies.

He joined Adthena from Valassis Marketing Solutions where he led all product marketing activity for their high-growth digital advertising solutions (paid search solution for brands and key retailers, in-house programmatic Connected TV (CTV), and an eCommerce solution. Prior to Valassis, he created and led the Product Marketing team for Netsertive, a paid search technology company, that helped brands optimize paid search campaigns across their distributed local retail sales channels.
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