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As AI transforms search, citations and brand mentions are becoming as important as traditional rankings.

Digital PR gives brands a scalable way to build authority by turning expertise and data into media coverage that earns links, mentions, and trust signals across the web.

In this session, Kevin Rowe reveals the framework behind 12 digital PR campaigns that generated more than 1,000 media placements, and explains how teams can replicate this process using research-driven stories and AI-powered workflows.

Takeaways:

  • The campaign type responsible for the largest share of earned links
  • Examples of research-driven campaigns that journalists love to cover
  • AI tools you can use to launch a campaign within 30 days

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Kevin Rowe, Founder & Head of Strategy, PureLinq
Kevin Rowe is the Founder and Head of Digital PR Strategy at PureLinq, where he helps brands earn authoritative media coverage that drives SEO performance. His work focuses on combining data journalism, audience search behavior, and digital PR to generate high-value media mentions, links, and visibility in search and AI-driven discovery platforms.

Kevin has led campaigns that have earned coverage in hundreds of media outlets and thousands of links, using original research and expert insights to create stories journalists want to cover. His work sits at the intersection of SEO, PR, and audience psychology, helping brands turn insights into earned media that scales organic visibility.
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