About
How to Gain a Competitive Edge and Win in New Markets

Is your B2B business ready to expand its subscription model into new locales? There’s a world of opportunity out there, and a data-driven strategy is the only way to conquer it. In this webinar, experts from Digital River and Chargify will dig into what businesses need to consider while building out their global B2B subscriptions strategy and navigate the region-by-region difference they will encounter.

This webinar will last for one hour. Join us for this conversation and give your company a competitive edge in a global marketplace.
Agenda
  • How to follow your data to determine which markets are right for you
  • What it takes to win local business and keep renewals high
  • How localized payments and machine learning can support continuous optimization
Presenters
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Ted Rogers
Chief Marketing Officer at Digital River
Ted Rogers started at Digital River in 2017 and brings a unique perspective to the business, with past roles spanning from marketing to credit and fraud to operations. He served first as vice president and general manager of MyCommerce, then vice president of global expansion and fulfillment operations, and vice president of strategic marketing before being named chief marketing officer. His focus lies in communicating Digital River’s value and driving growth for customers and partners by taking a global, scalable and quantitative approach to marketing.

Ted has an extensive background in ecommerce and marketing management, serving as a marketing executive in the industry for over 20 years. Prior to joining Digital River, he held a variety of leadership roles at FICO and Bluestem Brands, Inc – Fingerhut and PayCheck Direct.
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Barrow Hamilton
Chief Product Officer at Chargify
Barrow is passionate about creating products which most help customers get done what they want to get done. Prior to joining Chargify, Barrow lead product development at AllClear ID, creating products to protect consumer identities and solutions to increase identity protection capabilities for the company's clients. In his career he has also lead teams focused on developing customer solutions at Accenture, AT&T, and Rackspace. Barrow enjoys time with his family, music, sports, and learning about new ideas for solving things with software.
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Mélisande Mual
Publisher of The Paypers, Moderator
Mélisande Mual is the publisher and owner of The Paypers, the global leading source of news and intelligence for professionals in payments, fintech and digital commerce. Prior to The Paypers, Mélisande held several leadership positions in leading B2B Publisher (Wolters Kluwer) and Telecom (KPN) companies.
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