About
What it takes to offer seamless customer experiences in new markets

The global ecommerce market is expected to reach $5.5 trillion this year and continue to grow year over year, proving that borderless selling is a lucrative option for growing brands. But this opportunity doesn’t come without significant challenges and complexities. Expectations have never been higher, and brands need to be smarter, faster, and more flexible than ever before to delight their customers.

In this webinar, experts from Digital River and Ikea will dig into what brands need to consider while building out their back-office payments and tax strategy and how they can navigate the region-by-region differences they will encounter.

Join us for this conversation and give your company a competitive edge in a global marketplace.
Agenda
  • How to take advantage of opportunities in growing global markets and avoid common mistakes
  • The importance of offering localized experiences and preferred payment methods wherever your customers are
  • What it takes to comply with ever-changing tax requirements and the risks of not getting it right
Presenters
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Troy Peck
Director of Product Management at Digital River
Troy Peck is a Director of Product Management at Digital River responsible for all financial and compliance aspects of the shopper and brand experience. Prior to Digital River, Troy has worked in various accounting and finance capacities including controller at a biotech start-up, financial analyst at a large medical device company and auditor at an international CPA firm. He has a BS in Accounting and an MBA in Finance, both from the University of Minnesota and is a Certified Public Accountant (inactive).
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Ognjen Vlacina
Payment Leader at Southeast Europe Ikea*
With over 15 years of experience in retail, banking, and the financial industry, Ognjen in a passionate payment leader at IKEA South-East Europe, breaking the payment dogmas, listening to customers' needs, participating in setting global payment trends, and creating a positive payment experience.
Expertise mostly in multichannel payments, new projects implementation, collaboration with PSPs, commercial banks, and payment networks. Advising stakeholders on the ever-changing and complex payment ecosystem.
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Mélisande Mual
Publisher and Managing Director at The Paypers
Mélisande Mual is the publisher and owner of The Paypers, the global leading source of news and intelligence for professionals in payments, fintech and digital commerce. Prior to The Paypers, Mélisande held several leadership positions in leading B2B Publisher (Wolters Kluwer) and Telecom (KPN) companies.
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