About
Cross-border ecommerce is expected to grow twice as fast as its domestic counterpart, accounting for 22 percent of ecommerce shipments of physical products this year. Growing brands and retailers are looking towards international markets as a key to acquiring new customers and driving online revenue. However, selling across borders poses many unique complexities. Many merchants don’t know where to start – or how to optimize the customer experience once they’ve begun.

In this webinar, experts from Digital River and VTEX will dive into the key challenges that merchants face when expanding into new markets and outline three business model strategies your brand can use to succeed in your cross-border journey.

Join us for this conversation and give your organization a competitive edge in a global marketplace.
When
Thu, 12/05/2022 · 4:00 PM Amsterdam (GMT 2:00)
Agenda
  • Cross-border commerce opportunities and importance of new go-to-market tactics for new markets
  • What it takes to overcome the complexities and challenges of selling globally and the risks of not getting it right
  • How to build the right expansion strategy for your brand based on your position on the maturity curve
Presenters
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Ted Rogers
Chief Marketing Officer at Digital River
Ted Rogers started at Digital River in 2017 and brings a unique perspective to the business, with past roles spanning from marketing to credit and fraud to operations. He served first as vice president and general manager of MyCommerce, then vice president of global expansion and fulfillment operations, and vice president of strategic marketing before being named chief marketing officer. His focus lies in communicating Digital River’s value and driving growth for customers and partners by taking a global, scalable and quantitative approach to marketing.

Ted has an extensive background in ecommerce and marketing management, serving as a marketing executive in the industry for over 20 years. Prior to joining Digital River, he held a variety of leadership roles at FICO and Bluestem Brands, Inc – Fingerhut and PayCheck Direct.
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Jordan Jewell
Director, Merchant Growth Strategy at VTEX
Jordan Jewell is Director of Merchant Growth Strategy and Analyst in Residence at VTEX, where he advises B2C and B2B merchants on how to grow their online sales. Before joining VTEX, he was an industry analyst at International Data Corporation (IDC). At IDC, Jordan launched and ran the Digital Commerce research practice, where he analyzed technology markets, including digital commerce platforms, product information management, order management, and digital marketplaces. He authored studies including IDC MarketScape evaluations on B2B, B2C, and headless commerce. He has been quoted in the Wall Street Journal, Reuters, TechTarget, Adweek, and more.
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Mélisande Mual
Publisher and Managing Director at The Paypers
Mélisande Mual is the publisher and owner of The Paypers, the global leading source of news and intelligence for professionals in payments, fintech and digital commerce. Prior to The Paypers, Mélisande held several leadership positions in leading B2B Publisher (Wolters Kluwer) and Telecom (KPN) companies.