Director, Merchant Growth Strategy at VTEX
Jordan Jewell is Director of Merchant Growth Strategy and Analyst in Residence at VTEX, where he advises B2C and B2B merchants on how to grow their online sales. Before joining VTEX, he was an industry analyst at International Data Corporation (IDC). At IDC, Jordan launched and ran the Digital Commerce research practice, where he analyzed technology markets, including digital commerce platforms, product information management, order management, and digital marketplaces. He authored studies including IDC MarketScape evaluations on B2B, B2C, and headless commerce. He has been quoted in the Wall Street Journal, Reuters, TechTarget, Adweek, and more.