Webinar: Reinvention & Disruption: Reimagining experience powered retail with Microsoft Stores by The Misfits Media

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Reinvention & Disruption: Reimagining experience powered retail with Microsoft Stores

This webinar has been cancelled.

About

The events of the past two years have demonstrated that disruption is here to stay. Global commerce and distribution have continued to feel the ongoing aftershocks of these unprecedented events, exposing both the vulnerabilities of business but also opportunities for rapid growth and transformation.

Consumer realities have reset their level of reliance on technology and digital platforms, expecting frictionless shopping experiences supported by the digitisation of the physical world. Organisations must build differentiated, connected, and personalised experiences for customers across all channels, supported by sustainable, resilient supply chains.

Microsoft has not been immune to the impacts felt from disruption. With our global stores transitioning to a digital-only model during Covid-19, the team embarked on an end-to-end transformation agenda to re-think the customer experience and touchpoints across all channels. Join us as we explore the retail transformation journey of Microsoft’s very own physical stores across the globe and our digital online channels to rapidly adapt to the changing retail landscape. Hear from Carissa Allen (World Wide Director – Microsoft Stores), and Michelle Casey (ANZ Digital Stores Lead) to provide a deep dive into the initiatives and learnings from our store re-invention.

Key Themes:
• Retail Model transformation
• Humanization of Digital
• Frontline Worker Enablement
• Gathering Data and Generating Insights

When

Thursday, 03/11/2022 · 10:00 a.m. Sydney (GMT +11:00)

WEBINAR ENDED

Presenters

Carissa Allen

WW Director, Microsoft Stores HQ, Microsoft

Carissa has over 25 years of experience creating customer engagement strategies, leading CXO conversations and energizing global partner ecosystems for Microsoft, the world’s productivity technology leader (and a major retailer in over 190 countries!). She embraces a leadership mindset, grounded in listening to gain a deep understanding of the needs of customers, partners and teams, as well as a clear view of the market landscape. During her tenure, Carissa has overseen highly successful sales and marketing strategies for big bet cloud initiatives by building robust partner and developer ecosystems and global, cross-functional partnerships. Carissa has spent the past three years meeting with companies around the world discussing the evolving nature of retail and customer engagement, while also sharing how Microsoft Store runs on Microsoft.

Michelle Casey

Microsoft Digital Stores Lead ANZ, Microsoft

Michelle is a versatile and multi skilled digital marketer and business leader with over 20 years digital and integrated marketing experience spanning across Australia and New Zealand. During her time at Microsoft Michelle has worked with retail partners on their digital transformation and now heads up our ANZ business as the eCommerce director for ANZ representing the Microsoft brand. Michelle embraces a learner mindset, grounded in listening to gain a deep understanding of the needs of customers, partners and teams, as well as a clear view of the ANZ market landscape. Over the last 3-year’s Michelle has spent time meeting with companies discussing the evolving nature of retail, digital and physical customer engagement and experiences.

David Hovenden

CEO & Editor in Chief, B&T