One trend that prevailed over the pre-pandemic years was the shift towards experiential spending on categories such as travel, live events, in person experiences. These once generated over $470 billion in annual consumer spending.

Much of this spending ground to a halt over the past year. With rising vaccinations and falling case counts, will consumers once again seek out experiences, and can foodservice distributors capitalize on a return to the experiential occasion?

This session will examine the latest data on consumer spending, attitudes, and movement patterns to help multi-unit restaurant and hospitality operators anticipate the right moves to once again engage consumers.

o Operators - keep a finger on the pulse of consumer needs and pent-up demand for the experiential occasion
o Distributors - anticipate recovery for various segments of the operator landscape
o Manufacturers - collaborate effectively with supply chain partners through strategic insights into where growth can be found in the market

Want to learn more? Contact Charley Orwig at

Presented in partnership with The Food Institute (

Details About the Webinar

About the Speaker

1633368530-1863f92fbeb5cc54 David Portalatin
Industry Advisor for Food and Foodservice at the NPD Group

• David Portalatin is The NPD Group’s industry advisor for the food and foodservice industries and author of NPD’s annual “Eating Patterns in America,” which is a compilation of the food and foodservice research the company conducts over the year. In his role as senior vice president, industry advisor, Portalatin provides information, insights, and analysis on how U.S. consumers eat and drink, their attitudes and motivations, diet and nutrition, snacking, personal characteristics, and their usage of restaurants and other foodservice outlets. He works closely with food manufacturers and retailers; foodservice distributors, manufacturers, and operators in providing strategic business insights into current and future eating patterns in America and the state of the U.S. foodservice industry. His diverse background and experience give him an in-depth understanding of consumer behavior and foodservice industry dynamics. Prior to his current role, he was NPD’s industry analyst in the convenience retailing industries, automotive aftermarket, and motor fuels. Portalatin held various positions in foodservice wholesale distribution and convenience retailing before joining NPD in 1999. He is a frequent featured speaker at food and foodservice industry events, corporate conferences, and executive meetings. Portalatin also serves as a media source and his comments have appeared in The New York Times, The Wall Street Journal, The Washington Post, and other nationally recognized media outlets.

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