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Sizing up the Sugar Reduction Trend: Key Insights and Industry Applications

Tue, Dec 14, 2021 · 2:00 PM · Eastern Time (US & Canada)
About This Webinar

As the world emerges from the pandemic, it’s no surprise that consumers are taking a more proactive approach to their health and wellness. In particular, sugar reduction is top-of-mind, as consumers are increasingly conscious of the link between sugar consumption and health. In fact, based on recent data from Euromonitor, more than half of the consumers surveyed cited “eat less sugar” as their primary goal for general health and weight loss.

In an exclusive FI webinar, Datassential and Chr. Hansen share their research and insights into the sugar reduction landscape, including consumer attitudes and behavior towards their health. Specifically, the webinar will delve into the following areas:

• Consumer behavior patterns and attitudes surrounding sugar reduction
• No-sugar vs. low-sugar trends
• Artificial vs. “natural” sweetener trends
• Examples of how food and beverage companies are tackling sugar reduction in their product portfolios
• The dairy industry will be a special topic of interest in this webinar, featuring new research on how to target sugar-conscious consumers in the dairy aisle

Watch to get insiders’ perspective on this growing trend!


Sponsored By:

Chr. Hansen is a global bioscience company that develops natural solutions for the food, nutritional, pharmaceutical and agricultural industries. In our effort to grow a better world, we develop and produce cultures, enzymes and probiotics for a rich variety of foods, beverages, dietary supplements and animal feed. Learn more at https://www.chr-hansen.com/en/.

Link to sugar reduction solutions for fresh dairy (https://www.chr-hansen.com/en/food-cultures-and-enzymes/fresh-dairy/cards/collection-cards/sugar-reduction).

Who can view: People who attended or registered for the webinar only
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Marketing Manager – Food Cultures & Enzymes, Chr. Hansen
Rebecca is the Marketing Manager for Chr. Hansen’s food cultures and enzymes division in North America. Specializing in product trends and innovation, she has over a decade of experience in B2C and B2B food and beverage marketing.
Webinar hosting presenter
Senior Analyst, Datassential
Sam Horvath is a senior research analyst at Datassential. Located in Chicago, she completed her undergraduate degree at Elmhurst University where she studied marketing. Sam began her career in market research at the Chicago-based flavor house & ingredient manufacturer, InnovaFlavors. Since working there her expertise has remained in food and menu research.

With her combined experience in flavor manufacturing and menu development, Sam is uniquely positioned in her role at Datassential as an analyst. She knows the trending flavors companies are manufacturing and the evolving menu wants of restaurant go-ers. This combination prepares her to offer the best food research insights for the wide array of clients she serves.
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The Food Institute webinar platform hosts Sizing up the Sugar Reduction Trend: Key Insights and Industry Applications
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