Since the passage of the 2018 Farm Bill, CBD has been quickly finding its place in the food and beverage industries. The Brightfield Group estimates that CBD products will grow to a $16.8 billion business in 2025. Yet the FDA says that “companies are marketing products containing cannabis and cannabis-derived compounds in ways that violate the Food, Drug & Cosmetic Act.” Nevertheless, CBD-infused products are exploding online and finding their way into stores across the U.S., despite the complexity of state laws governing their sale.
Learn what the research says and what is happening in the marketplace. Bethany Gomez, managing director of The Brightfield Group, explains the current regulatory maze, plus demographics on consumer purchases of CBD products. Benjamin Witte, founder, and CEO of Recess Beverages, shares his journey in bringing CBD-infused beverages to market and his predictions for the future.
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