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Entering the CBD Industry: What Food Businesses Need to Know

April 28, 2020 at 01:00:00 PM · Eastern Time (US & Canada)
About This Webinar

As consumer interest in cannabis-infused products begins to grow, many retailers and manufacturers are wondering where they might fit in to this new industry.

To help food companies navigate this new industry, The Food Institute is hosting this free webinar featuring Virginia Lee, CBD Research Manager of Brightfield Group and Rob Drew, Chief Growth Officer of Docklight Brands. This webinar will give businesses an overview of the CBD industry, explore potential product opportunities and possible hurdles, and give attendees the opportunity to ask two experts in the field their CBD questions.

Sponsored by:

Mesirow Financial Investment Banking

Mesirow Financial Investment Banking focuses exclusively on middle-market transactions and serves both public and private companies in merger & acquisition advisory, debt advisory, restructuring and special situations, fairness and solvency opinions, board of directors advisory and special committee representation. Our practice combines rich industry knowledge and long-standing relationships with an entrepreneurial desire to develop tailored solutions designed to deliver measurable results. For more information, please visit www.mesirowfinancial.com.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
CBD Research Manager, Brightfield Group
Virginia Lee is the CBD Research Manager at Brightfield Group where she helps CBD and consumer packaged goods companies with strategic planning by providing insights on the consumer, industry, and regulatory trends impacting the CBD industry. She works closely with Brightfield Group’s analyst, data science, and business development teams to develop and execute syndicated research on the US CBD market. Brightfield Group is the leading consumer insights and market intelligence firm for the CBD and cannabis industries, providing strategic consumer, brand, and market data and insights since 2015.

Prior to joining Brightfield Group, Virginia worked at Euromonitor International and Innova Market Insights, where she advised global companies on innovation and market entry opportunities in packaged foods, non-alcoholic drinks, and beauty & personal care.

Virginia loves sharing her passion for consumer trends and new products through speaking at trade shows including Natural Products Expo East, the IDDBA Show, the PLMA Show, ProFood Tech, and United Fresh. Her research has been featured in the Wall Street Journal, the New York Times, Bloomberg, the Financial Times, and CNBC.com. Virginia has a B.A. in History from Dartmouth College. A native of South Korea, Virginia has also lived in Montreal, Canada, and now calls Chicago home.
Webinar hosting presenter
Chief Growth Officer, Docklight Brands
Robert Drew is Chief Growth Officer at Docklight Brands. He leads the sales and operations organizations.

Docklight is a pioneering cannabinoid CPG company bringing the social and wellness benefits of hemp and cannabis to adult consumers through leading brands including Marley, Irisa, and Goodship.

In his 25 years in CPG, Robert has held leadership positions at IRI, Coca-Cola, and PwC helping commercialize both established and emerging brands.
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