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Join The Food Institute as we invite SRW and Barrel – two leading marketing and design companies in the food and beverage CPG space – to share their latest insights on effective marketing and website design strategies for 2024. In this webinar, Kate Weidner, founder and CSO of SRW, and Lucas Ballasy, partner and CXO of Barrel, will delve into the following topics:

Building Brand Authenticity: The Basics
- What are the essential elements of an effective brand? What makes a brand “authentic”? These questions will be answered to develop the essential building blocks of effective website / packaging design and marketing strategies.

Effective Strategies of Marketing / Website Design:
- How can CPG companies effectively reach their core audiences in 2024? What marketing strategies are particularly effective (e.g., paid marketing, social media strategy, and engaging influencers, etc.). How can companies maximize on online presence and drive customer engagement?

Real Life Case Studies:
- Barrel and SRW will share examples of successful engagements where they’ve helped their clients.

Don't miss this FI-exclusive webinar!


Sponsored by:


SRW is a full service agency built for natural, wellness and better-for-you brands. With offices in Chicago and Boulder, we’re always at-the-ready to make an impact for growing brands through digital media and classic good thinking. Our methods have launched and fueled companies like Simple Mills and Kite Hill, and continue to propel wellness world mainstays and newcomers, to boot. If you are interested in learning more about SRW’s complete services, visit our website at or email


Barrel is an e-commerce agency founded in 2006. We are a distributed team with team members across the world.

We partner with the world’s most loved brands to scale and optimize their businesses through strategy, design, development, and retention marketing. We are also Shopify Plus Agency Partners.

Past and current clients include: Black+Decker, L'Oreal Paris, Sakara, KIND Snacks, ScottsMiracle-Gro, Central Garden & Pet, Cariuma, and Once Upon a Farm. For more information, visit
Kate Weidner
Founder and Chief Strategy Officer
Kate Weidner is the co-founder and Chief Strategy Officer of independent, full-service marketing agency, SRW. There she leads a ragtag bunch of hooligans helping natural, wellness and better-for-you brands drive awareness and sales. A strategist and classically-trained journalist with a television and video production background, Kate has put her media expertise to good use teaching brands like Simple Mills, Vital Proteins and Good Culture to think like publishers.
Lucas Ballasy
Partner / Chief Experience Officer (CXO) at Barrel
Lucas Ballasy is a partner and the Chief Experience Officer (CXO) at Barrel, an agency that specializes in collaborating CPG brands to design, build, and optimize website experiences that not only deepen customer relationships but accelerate sales across channels.

For the last 10 years, Lucas has helped shape Barrel’s design philosophy, company culture, and processes while continually seeking innovative ways to collaborate with clients and help them succeed. Clients include Hu, KIND Snacks, Patagonia Provisions, Once Upon A Farm, and Sweet Loren's.

Lucas writes a weekly newsletter where he explores insights, experiments, and lessons learned in leadership, life, and e-commerce. He has also published over 400 posts on his blog,
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