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The Psychology of Food: A Deeper, Actionable Understanding of the Modern Consumer

Wed, Apr 27, 2022 · 2:00 PM · Eastern Time (US & Canada)
About This Webinar

Food and beverage companies have historically used demographic analysis to understand consumer and shopper behavior. The traditional demographic framework involves segmenting a population into buckets based on age (e.g., Baby Boomers, Gen X, Millennial, Gen Z, Gen Alpha, etc.). Such models may have worked in the past when demographic cohorts were more uniform in nature, but in an increasingly integrated and digital world, a more effective paradigm is needed.

In this Food Institute-exclusive webinar, we invited Hunter Thurman of Alpha-Diver and Nik Modi of RBC Capital Markets to share their insights based on fresh data they'll share on the consumer of tomorrow. This webinar will help answer the following questions:

• What consumer psychological profiles does neuroscience reveal when it comes to food decision-making?
• What characteristics / attributes define them, and how can CPG companies and food retailers apply this framework to better serve consumers?
• How will consumers react as prices continue to climb?
• What role does the on-line “experience” play in the “new normal”?

These are just some of the topics that were addressed in this webinar.

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Sponsored By:

City National Bank an RBC Company

City National's Food & Beverage group combines financial expertise with an insider's understanding of opportunities, challenges and trends. We get in the fields, the manufacturing plants and the warehouses to discover what our clients face, day in and day out. Because we're more than transactions — we get out from behind the desk and into our clients' world. From processing and manufacturing to production and distribution, we'll provide you with the solutions and advice you need to achieve your strategic financial objectives. For more information, visit www.cnb.com/foodandbeverage.

Categories:
PROFESSIONAL DEVELOPMENT
Who can view: People who attended or registered for the webinar only
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Managing Director, RBC Capital Markets
Nik Modi is a Managing Director at RBC Capital Markets, where he has responsibility for coverage of Beverage, Household Personal Care, Packaged Food and Tobacco industries. The companies under Nik's coverage total over $1 trillion in combined market value.

Nik has consistently been ranked as one of the top analysts across the consumer space by Institutional Investor's All Star Analyst Survey. He has also been top rated across various analyst polls, including the Wall Street Journal, Fortune and Forbes.
Webinar hosting presenter
President, Alpha-Diver
In 2011, Hunter Thurman started Alpha-Diver with the vision of applying behavioral science to more deeply understand marketplace behavior. He gathered leading minds in the worlds of neuroscience & psychology, and quickly discovered the wealth of insight that was sitting untapped within academia. He and his team built the framework of durable, predictable human truths – specifically, the 4 drivers, and 5 barriers that underlie behavior. The A-D team works with the world’s leading brands, and the Wall Street analyst community, to continually explain, measure, and predict consumer behavior.
Hosted By
The Food Institute webinar platform hosts The Psychology of Food: A Deeper, Actionable Understanding of the Modern Consumer
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