Part 1: The Modern Business Influencer: The power of thought leadership for Texas CEOs
Texas CEO Magazine and Zilker Media present a four-part summer event series to walk you through thought leadership marketing and how to craft an influential brand as a CEO. Each event will be a 45-minute webinar with award-winning marketing experts, Texas business media experts and CEOs who have built successful thought leadership in their space.
What comes to mind when you hear the term “thought leader” or “influencer marketing”?
Egotistical? Nervous? Overwhelming?
We certainly hear those responses commonly among CEOs who have spent over 10,000 hours perfecting their craft and building their business with little time to spare. To some it feels awkward and maybe even a bit egotistical to think of themselves as a brand. And sure – there are plenty of examples out there of personal brands gone wrong, often falling victim to over-promotitis.
But that initial recoil shouldn’t prevent you from taking yourself – and your brand – seriously, as the quality, visibility and differentiation of your brand will determine many of the opportunities you have in the future in building your thought leadership. Your company could also benefit from involving other influencers’ brands in your marketing strategy as well.
Tue, Jun 1, 2021 · 11:00 AM
Central Time (US & Canada)
Duration: 45 minutes
Who can attend
Dial-in available? (listen only)
Tuesday, June 1 at 11 a.m. CT – The Modern Business Influencer: The power of thought leadership for Texas CEOs
Tuesday, June 8 at 11 a.m. CT – A Deep Dive on Today’s Media Landscape: A look at mass media versus micromedia
Tuesday, June 15 at 11 a.m. CT – Building your influence online: Social media strategies to build your network
Tuesday, June 22 at 11 a.m. CT – Garnering media as a thought leader in your industry: PR tips and strategies
Hosted By Texas CEO Magazine
Our mission is to help CEOs across Texas grow their businesses and master the chief executive role—whether their organization is public or private, for-profit or nonprofit, large or small.
Paige Velasquez Budde is Partner & CEO of Zilker Media. She has been featured as a speaker on digital marketing strategy and led workshops at national venues such as Harvard Medical School, Camp Gladiator, Zilker Park, Hilton Hotel, and for...