About
Is your quality engineering strategy truly creating business value—or just finding defects?

Bugs don’t just break software. They slow down releases, create technical debt, and put real business outcomes at risk.

To break this cycle, QA needs to do more than just find defects.

Join Keysight’s experts Toby Marsden and Jonathan Wright as they share how leading teams are moving QA out of firefighting mode and turning it into an enabler of faster delivery, better customer experiences, and real business value.

Backed by insights through a Keysight and IDC study, this webinar will reveal:

  • Why traditional testing struggles to show real business impact, and how to change that

  • How AI-driven automation can slash time-to-value and improve ways of working

  • How to connect testing with business KPIs like customer satisfaction, churn reduction, and time-to-market
Let quality engineering set the pace, not defects.
When
Thursday, December 4, 2025 · 2:00 p.m. Eastern Time (US & Canada) (GMT -5:00)
Presenters
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Jonathon Wright
Chief AI Officer, Keysight Technologies
Jonathon is a familiar face to anyone in the quality assurance and test automation space. He is recognized as a thought leader in the testing community, most recently through his tenure as President of Vivit, the world’s largest independent user community with over 70,000 members across 190 countries. Alongside this, he hosts the popular QA Lead podcast, where he regularly interviews leading influencers across the industry. In his spare time, Jonathon sits on the committee for the ISO 29119 part 11 for Testing AI-based systems, the European Commission’s AI Alliance, and co-authored ‘AI in Testing’ with Rex Black. Jonathan is proud to have recently joined the Eggplant team at Keysight Technologies as their Chief Technology Evangelist.
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Toby Marsden
Head of GTM Solutions and Strategic Alliances ​, Keysight Technologies
Toby is Head of GTM Solutions and Strategic Alliances in Keysight’s Software Quality Engineering Division. He has worked with organizations across multiple industries to help understand their challenges and implement high value solutions. Toby has over 25 years of experience in helping organizations exploit IT opportunities to drive business value from a new innovative approach to Quality Engineering and Software Testing.
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Nick Hudson
Product Marketing Manager, Keysight Technologies
Nick Hudson is a Product Marketing Manager at Keysight, focused on software test automation. Drawing on experience in go-to-market strategy and customer engagement, Nick partners with product, sales, and engineering teams to showcase how Keysight solutions drive quality, speed, and efficiency in complex testing environments.
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