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· 40 minutes

Branding: the importance for startups and what you can learn from Big Brands

Thursday, November 20, 2014 · 2:10 p.m. · Pacific Time (US & Canada)
About This Webinar

Hosted on the Media Temple (http://mediatemple.net/) Stage.

Next on the Media Temple Stage: https://www.bigmarker.com/techweek-la/How-our-Education-System-Fails-Our-Students-and-Disruptive-EdTech-That-Will-Help-Save-Them

With constant public exposure being essential to a company's success in the current economy, what aspects of branding and advertisement should be top priority and where are common mistakes made? Join industry leaders as they sort through the expansive realm of branding and advertisement, especially as it relates to startup companies.

Who can view: Everyone
Webinar Price: Free
Webinar ID: d82586f70f70
Featured Presenters
Webinar hosting presenter Fabian Geyrhalter
Fabian Geyrhalter is the co-author of the #1 Amazon Bestseller 'How to Launch a Brand' and Founder and Principal of FINIEN, a consultancy specialized in naming, identity, and digital design for brand launches. Geyrhalter’s work has been published internationally by the likes of Graphis and Communication Arts. An active member of the International Academy of the Visual Arts and winner of numerous design awards, including 20 American Graphic Design Awards, Geyrhalter is often invited to judge international design competitions. Geyrhalter is a frequent speaker and a mentor to startups worldwide.
Webinar hosting presenter Jim Yu
Jim Yu is the co-founder and CEO of BrightEdge, the essential platform for content marketing. He has in-depth expertise in SEO practices and developing and marketing on-demand Big Data software platforms for advanced digital marketing. Prior to BrightEdge, Jim led the platform products team at Salesforce that delivered the industry's first cloud computing platform. His experience includes working with leading brands such as Salesforce, Marriott and Microsoft and on BrightEdge partnerships with Adobe, Facebook and Twitter.
Webinar hosting presenter Biggie Big BigMarker
Director of Account Services, Gravity Media Tiffany Pan is a seasoned advertising and marketing professional with more than 12 years of experience developing marketing strategies for Fortune 500 companies for both general and ethnic markets. Ms. Pan has expertise in all aspects of advertising, account management, brand development, strategic planning, and new business generation. To Gravity Media clients, Ms. Pan delivers experience and vision to help organizations achieve their goals.
Ms. Pan’s has a strong base in multicultural advertising that has also translated to the general market for many of her clients. Her track record of developing integrated marketing strategies including, broadcast, print, interactive, direct response, collateral development, events/PR/promotions, social and emerging media has been honed through experience with clients such as: TurboTax, Intuit, Hyundai USA, Aspen Dental, Cunard Cruise Line, State Farm, and Ford Motors.
At Dailey Advertising Ms. Pan was instrumental in growing Intuit’s brand equity and led their company-wide rebranding efforts over the course of 2010. For TurboTax, she pioneered innovation in multiple categories within digital marketing, spearheading efforts across emerging media platforms and leveraging key partnerships with media properties to fuel strategic innovation on behalf of clients.
One of Ms. Pan’s most notable achievements in the multicultural arena was managing the launch of Hyundai, in the Chinese (domestic U.S) market. Ms. Pan’s successful management of a cross-functional team on the HUSA account contributed to the U.S. market being the only of Hyundai’s markets to exceed sales goals for 2006 and 2007.
Ms. Pan earned her B.S. in Business Administration from University of Southern California (USC), Marshall School of Business (with a Marketing emphasis). While at USC, Ms. Pan served as USC Marshall Finance Association’s marketing director. Ms. Pan was born in Shanghai, China and is fluent in Mandarin (Chinese).
Hosted By
Techweek Los Angeles webinar platform hosts Branding: the importance for startups and what you can learn from Big Brands
Techweek hosts 5 days of events culminating in a 2-day conference and technology expo. Live streaming on BigMarker!
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