About
In today’s economy, operational efficiency isn’t just a goal—it’s a necessity. Enterprise Service Management (ESM) has emerged as a powerful strategy for unifying service delivery across departments, eliminating inefficiencies, and accelerating digital transformation.

Join us for a high-impact session where we connect the dots between ESM and real business outcomes. You’ll learn how leading organizations are applying ESM principles to streamline workflows across HR, finance, facilities, and other business units—reducing costs, improving employee experiences, and enabling faster response to change.

Our expert speakers will dive into:
- How ESM drives measurable ROI through automation and process standardization
- The role of integrated service platforms in breaking down silos
- Success stories from organizations that turned ESM into a competitive advantage
- Key metrics to track business value and productivity gains

Whether you're just beginning your ESM journey or scaling your strategy, this webinar will show you how to turn service management into a catalyst for business agility and sustained growth.
When
Tuesday, July 29, 2025 · 11:00 a.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Jim Hirschauer
Head of Product Marketing - Xurrent
Jim Hirschauer, a seasoned technology professional at Xurrent, specializes in incident management, IT operations, and SaaS solutions. With a track record of driving organizational success, he delivers actionable insights that help teams navigate the evolving technology landscape and implement strategies for operational excellence.
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Sofia Covarrubias
Director Customer Experience - Xurrent
Sofía Covarrubias is a dynamic customer experience leader with a proven track record in SaaS and enterprise technology. Currently serving as Director of Customer Experience at Xurrent, she brings a passion for building scalable, customer-centric programs that drive measurable value. Prior to Xurrent, Sofía led the Enterprise Customer Success team at AlertMedia, where she partnered with some of the world’s most recognized brands to deliver outcome-driven success and operational excellence.
With a career that began in consumer electronics and evolved into a focus on enterprise service transformation, Sofía is known for aligning internal operations with customer needs, simplifying complexity, and enabling high-performing teams. Her work often bridges strategy and execution, especially in post-sale journeys, service delivery, and retention planning.
Based in Austin, she thrives on connection and curiosity—whether she’s baking a new recipe, exploring the city with friends, or traveling with her husband Jay and their loyal blue heeler, Rusty. A dedicated yoga practitioner, Sofía values movement and mindfulness as essential tools to stay grounded and creative in both work and life.