If you're like most companies, you have Cloud Providers, on-premises environments, serverless functions, containerized deployments, and a whole host of integrations between those and more. The operational complexity and increased attack vectors of all these systems, combined with the need for automation, AI, reduced MTTR, and increased uptime, all point back to the future (logging). You need logs now more than ever, and they need to be easily accessible, searchable, performant, and auditable, all at a massive scale.