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WEBINAR ENDED
· 3 hours 30 minutes

UX Crunch at Home: UX & Product

Wednesday, November 24, 2021 · 5:50 p.m. · London
About This Webinar

PLEASE NOTE THAT THIS EVENT IS NOW RUNNING ON AIRMEET.
TO REGISTER PLEASE VISIT: https://www.airmeet.com/e/a1746d70-3e3a-11ec-b4de-577a0390e707

When considering the ways a user will perceive and interact with a product, it's the responsibility of both the researcher and the product owner to ensure that it's desirable and usable for it's targeted audience. Whilst always aiming to perform at the best of it's ability, it's important to keep note of a product's room for growth and development and to consistently strive to meet these changing user requirements.

Following a user-centred design process helps keep your product's best interests aligned with realistic and attainable goals. This also ensures that the user and their need for the product is considered alongside the product owner's original intentions behind creating it.
By consistently researching, evaluating, developing and refining your product, your company will evolve alongside it and your users will recognise this growth.

For this event, we'll be joined by some amazing speakers who'll be deep diving into their own experiences with their products and product teams. We'll also be looking into how UX plays an integral part in the overall design process and how best to analyse your findings to the further inform your product development. This is not one to be missed!

Featuring:

Panel Host: Sunil Pithwa - Senior UX Designer, Aviva

Diana Takorska- Product Director, Vinted


Noah Abbott - CEO and Founder, Usertopia
Ant Johnson - Managing Director, UsertopiaBridging The Gap Between Digital and Physical Products
We both originally come from a physical product design background. When we first made the switch to digital product design we realised that although the output looks totally different, there are a lot of overlapping methods to the design process itself. A good user-centred design process, followed properly, can easily be adapted to any type of product.

Despite the fact that the processes are so similar, in reality we seem to experience many bad marriages between physical and digital especially when we step away from the big tech giants such as Apple and Google. Research and testing practices have been utilised in the automotive industry for some time, so why does almost every car infotainment system suck? The same could be said about the retail industry and kiosks, or any number of other scenarios. Why do we still treat physical and digital design so differently and why are physical and digital teams kept so far apart when in theory there is no need for them to be.

Budgets tend to be far bigger in the physical product space, is this leaving the digital experiences that assist these physical products as an after thought?
Our Product & UX talk aims to educate on how to better integrate physical and digital product teams with each other to ensure that with the growing importance of digital products, the user experience isn't let down by focussing on its physical counterpart. We will cover the differences and similarities between the physical and digital process, including the impact of Usertopia's main values - ethics, inclusivity and sustainability.

Veronica Naguib - Co-Founder, Impact Sense
New ways of measuring Experience
This will be a practical session providing you with tangible ways of accurately measuring experience. We’ll together review the existing metrics out there, the pros and cons of them and look into the details of where to measure, when to do it, who to ask and how to capture and analyse experience. 
Maximising Research, Minimising Effort on Product Design Processes.
With product designers covering the UX/UI and in some cases coding, how do you ensure insight is still a priority and guides all decision making?  We’ll share ways of gathering insight without affecting overall timelines on sprint processes.

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UX Crunch at Home is proudly sponsored by:

Vinted

Vinted are hiring!
If you'd like to check out their open roles, click the link below:
https://bit.ly/3czkE6h

Vinted is the largest online C2C marketplace in Europe dedicated to second-hand fashion, with a growing community of 45+ million users spanning 15 markets. On a mission to make second-hand the first choice worldwide, Vinted helps members sell and buy second-hand clothes and accessories from each other, making shopping a mobile and social experience through one-on-one member interactions in its community.
Contact Daina Aleksandravičienė to find out more about Vinted and their job roles: daina.aleksandraviciene@vinted.com

SHERPA

SHERPA is a UX design studio found in Istanbul, currently operating in London & Istanbul, focused on creating unique user and customer experiences.
https://sherpa.digital/en/
Contact Oğuz Tan to find out more: oguztan@designedbysherpa.com

Zebra People

Zebra People specialise in digital recruitment – bringing together the smartest digital talent with the best-loved brands, leading agencies and innovative start-ups.
https://zebrapeople.com/
Contact Sam Gale to find out more: sam@zebrapeople.com

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Tickets are FREE, and you can watch the recorded even if you miss the live stream.

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TECH CIRCUS

Tech Circus is a networking and educational events company specialising in UX Design, Fintech and Search. Founded in 2015, our flagship event 'The UX Crunch' has quickly grown to become Europe's leading UX event.

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Categories:
ARTS & CULTURE BUSINESS & FINANCE CAREER COACHING EDUCATION & LEARNING PROFESSIONAL DEVELOPMENT
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Luke Reed
Founder of Tech Circus
Luke is the Founder and Managing Director of Tech Circus. Tech Circus is an independent company that produces educational events for the community of digital design, product & UX.

Luke founded Tech Circus in 2015, having just sold his recruitment company after years of building and establishing various successful businesses. He began by organising a number of pub meet-ups that would soon escalate in scale to become The UX Crunch – which is now the leading UX meetup event in Europe.
Webinar hosting presenter Sunil Pithwa
Senior UX Designer
Sunil Pithwa is a Senior UX Designer at Aviva in London. Sunil has become known as a conference/event host and moderator through hosting conferences for the last 6 years. In 2020 Sunil moderated panels weekly for TechCirus as well as many others. He is deeply passionate about product and design as well as continuing to learn and grow as a designer.

He’s also a keen home cook putting together some creative fun tasty dishes.
Webinar hosting presenter
Director of Product: Categories, Vinted
Diana Takorska is an ambitious professional in the field of customer-obsessed e-commerce business. She is currently a Product Director of the Categories domain at Vinted, the biggest C2C fashion platform in the world.
Before taking the challenge of empowering millions of users to change their views on fashion, she worked @Allegro where she started as Marketing Product Manager and ended in the position of Commercial director.
Diana has loads of invaluable experience driving brand recognition forward, defining and delivering business strategies, and creating product roadmaps in a diverse spectrum of retail categories.
Webinar hosting presenter
CEO and Founder, Usertopia
Noah is passionate about helping ethical, inclusive, and sustainable start-ups & global brands explore, design, and validate their digital product opportunities with real users. During this UXC event he is looking forward to discussing the ongoing importance of UX within the success of digital products.
Webinar hosting presenter
Managing Director, Usertopia
With a background in UX design, Ant is Managing Director at Usertopia, a UX Design Consultancy in the tech for good sector that focuses on validating digital product ideas for market by putting research and testing at the heart of the design process.
Webinar hosting presenter
Co-Founder, Impact Sense
Experienced in both Service Design and UX, Veronica is an expert in transforming the CX discipline. She was part of the first Service Design Masters course in the UK over 13 years ago and has worked with diverse sectors from healthcare to transport. Some of the clients sheʼs worked with include Bupa, Sony PlayStation, Vodafone, British Airways, Greyhound Buses, British Gas, Channel 4, Ministry of Defence, TfL, NHS and more.

She previously headed up CX teams in the agency world, and is now the Managing Director of ImpactSense, an insight company who are disrupting the way research is done today.
Hosted By
Tech Circus TV webinar platform hosts UX Crunch at Home: UX & Product
Tech Circus TV is the virtual part of Tech Circus - an independent company that produces educational events for the UX, Design & Product community. Subscribe for free at TechCircusTV.com.
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