About This Webinar
Guest Speaker: Karen Kirby, SME Marketing Expert.

With clever new tools available online, absolutely anyone can build a beautiful website and keep it updated. Whether it is a blog, a standard brochure website or fully fledged ecommerce site, I will show you how.

Karen will be discussing:

· What low cost tools are available
· Using Google Analytics to understand how well your website is performing
· What makes for effective website content? And how to create it (design/image/video)
· Building trust on the website
· The importance of matching content to key search phrases that your prospective buyers will use
· 10 tips for search engine optimisation (ensuring your site is viewed favourably by Google).

This webinar is for business owners who either; do not have a website, are not satisfied with their current site or have the ambition to sell products/services via their website.

Business owners may wish to learn this skill to manage the website themselves. Conversely they may choose a staff member who would like to take on an additional role of web design/maintenance. This workshop can be delivered to any education level/job role, though basic computer literacy is helpful.

About the project

Fully-funded business growth advice is available for Greater Lincolnshire based small to medium sized enterprises (SME’s) within the ports, logistics or renewables sector, this includes the supply chains within these sectors.

It is challenging to grow your business which is why at MODAL Training Centre we offer business advice which is fully funded by the European Regional Development Fund, to grow your local business. If this is something you think your business would benefit from, join us on Thursday 10th June to find out how we can help you.
Presenters
  • D
    Dave Payne
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    Karen Kirby
    SME Marketing Expert
    Karen Kirby is an SME marketing expert with over 15 years in experience working with a range of industries.

    With a passion for working with SME’s to demystify how all forms of marketing can be used to develop a grow and business, you can be confident that this workshop will add value to your business.

    Areas of expertise including marketing planning, developing an online presence, digital marketing, PR and social media.

    As a Chartered Marketeer, Karen is one of 3,000 marketing experts across the globe.

    Fresh Marketing Solutions is an award winning marketing consultancy that has worked with hundreds of SME’s to help them embrace marketing achieve their true growth potential.
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    Lisa Paterson
    Business Advisor within Ports, Logistics and Renewables
    An Associate member of the Chartered Institute of Personnel and Development. Lisa has a wealth of experience within people and business management gained within global, national and local organisations, taking accountability for leading large teams of up to 400 employees to achieve business growth across large geographical areas. Lisa has a passion for helping businesses to identify their “area of opportunity” that enables business growth and people development.
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    Melissa Shaw
    Business Development Executive for the GAIN Project
    Melissa has a wealth of knowledge within the maritime, ports, logistics and health and safety sectors.

    Melissa is a positive, friendly, approachable and empathetic individual with excellent inter-personal skills. Having been the director of her own business for 15 years, understands the hard work and determination it takes to succeed in business.

    She is passionate about helping businesses to access the fully funded advice and support that the GAIN project can provide.
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