The Auto Shift: Decoding the Dual-Path Purchase Journey

Buying and selling cars can be complicated, but audio makes meeting market demands simple. Join SiriusXM Media and S&P Global Mobility for an industry deep dive featuring our latest proprietary listener study, uncovering critical behavioral shifts defining the modern car buyer.

From the rise of "feature-as-a-service" subscriptions to the widening gap between luxury-leaning and value-driven shoppers, we’ve analyzed the data to provide a roadmap for the year ahead. We will explore why waning brand loyalty is an opportunity for sharp marketers and how digital audio listeners—a high-intent, tech-savvy segment—are weighing Hybrid vehicles, dealership experiences and pricing offers more heavily than ever before.

In this session, you will learn:
• The Great Divide: How to navigate the two distinct pathways to purchase—Luxury-Leaning vs. Value-Driven—and why your messaging must be personalized to each.
• The Loyalty Gap: Identifying the specific triggers (price, features, and UX) that drive digital audio listeners’ demand.
• Cultural Intelligence: Why personalized, culturally-nuanced advertising is no longer optional, but a primary driver of sales.
• The Tech Evolution: Quantifying consumer interest for Hybrids, in-vehicle subscriptions, and Advanced Driver Assistance Systems (ADAS).

In 2026, the winning brands won't just sell cars; they will sell an ownership experience that resonates with a driver’s specific cultural and economic reality.

We'll see you there.