As Americans are spending more time at home, businesses both large and small have quickly had to adjust their media and messaging strategies to engage their customers. Streaming audio’s flexibility, intimate storytelling ability, and targetability takes center stage for businesses looking to reach local audiences effectively.
In this webinar, you will learn best practices for businesses engaging local customers to utilize streaming audio in their marketing strategies.
• Why we are in the golden age of digital audio.
• The advantages of streaming audio for local advertisers.
• How to effectively market a local business using streaming audio.
• Creative best practices for effective audio advertising.
Group Creative Director, Studio Resonate
Chelsea Jade Campbell is a creative director at Pandora. Her skills span across the connected disciplines of audio advertising, strategy, and design. After a decade on the agency side, Chelsea joined Pandora to help agency and client partners develop their audio creative and improve the listener advertising experience on the platform.
Her work has been featured in the New York Times, Guardian, PSFK, UrbanDaddy, Complex Magazine, and been awarded by Ex and Event Marketer Awards.