Webinar: SoundCheck Session: Latino Identity and Its Impact on Media and Advertising by Pandora

WEBINAR ENDED

About This Webinar

Whether Hispanic, Latino, Chicano, Latinx, Latine, or Afro-Latino, ethnicity and race play an essential role in Latin Americans and their descendants' collective identity. This Hispanic Heritage Month, we are celebrating the diversity of the diaspora while shining a light on the issues found at the intersection of gender, race, ethnicity, and nationality.

Hear from Latino leaders on how they navigate their racial and ethnic identity. We will share our most recent Pandora Soundboard research findings and discuss how companies can show visible support to earn this community's loyalty and trust.

Presenters

Nidia Serrano, Moderator

Director of Audience Marketing, Pandora

Nidia Serrano leads Audience Marketing at Pandora in New York City. Her fourteen-year media career includes strategy roles across Publicis and WPP where she emboldened advertisers to effectively engage multicultural consumers. She is a passionate supporter of diversity and inclusion, and focuses on championing employees of color.

Goyo

Artist, ChocQuibTown

Gloria ‘Goyo’ Martínez is the lead singer and co-founder of Colombian group ChocQuibTown. She was born in Condoto in the department of Chocó, Colombia. Her nickname "Goyo" comes from the fact that as a girl she loved listening to her father's records, in particular, "Goyito Sabater" by the Puerto Rican band El Gran Combo - she sang along to the song so often that her family started calling her "Goyito", which was later shortened to "Goyo". She studied psychology at university. Goyo was performing and touring with Sidestepper for a few years. In 2016, she was one of the coaches and the winner of the tv show "La Voz Teens”. Along with her band Chocquibtown, Goyo has won two Latin Grammys, 2010: Best Alternative Song for "De Donde Vengo Yo" and 2015: Best Tropical Fusion Album for "El Mismo". ChocQuibTown has five globally successful studio albums Sin Miedo, El Mismo, Oro, Somos Pacifico, and Eso Es Lo Que Hay

Julissa Calderon

Actress, Activist

JULISSA CALDERON is an Afro-Latinx actress, writer, producer, and director from Miami. She can be seen playing the dynamic role of Yessika Castillo, a strong-willed, heart driven activist, in the MACRO/Netflix series, GENTIFIED. The bilingual dramedy, with executive producers America Ferrera and Teri Weinberg, premiered to great notoriety this past February 2020.

She’s appeared on FUSE, ABC, and completed a two-year talent residency at Buzzfeed's Pero Like channel where her videos garnered (conservatively) roughly 100 million views across digital platforms.

Dr. Aurora Vergara Figueroa

Director, Afrodiasporic Studies, ICESI

Aurora Vergara Figueroa is the director of the Afrodiasporic Studies Center (Centro de Estudios Afrodiaspóricos) at Icesi University. She is an Afrocolombian who holds a PhD from the Sociology Department of the University of Massachusetts Amherst, where she concentrated on the sociological study of Afrocolombians deracinated from the Colombian Pacific coast and the long durée of land dispossession in the world-system. Also she develops research on the Afrodiasporic feminist movement in Colombia. She is the recipient of the LASA/OXFAM America 2014 Martin Diskin Dissertation Award and is currently working with Doctor Carmen Cosme Puntiel on a co-edited volume tentatively titled: Challenging Enslavement: Black Women’s Strategies of Resistance in Nueva Granada (Colombia), Venezuela, Brazil, and Cuba 1550-1900.
Her main research interests are: Feminist Critique, African Diaspora Studies, Sociological Theory, Critical Race Theory, Political Economy, Political Sociology, and Comparative Historical Sociology.