Let’s face it, marketing had a real “oh $h*t” moment this year. But along with every disruption, is an opportunity to get back to the basics: listen to consumers and respond to their needs. As a company whose foundation was built on listening, we curated everything we heard this year and laid out steps on how to move forward in our newly published 2021 Definitive Guide to Audio.
In this very special SoundCheck Session, we sit down with two industry experts and take on the 4 hottest trends in audio from both an Agency and a Brand perspective:
2. Agility is Everything
3. The Cookies Have Crumbled
4. Representing America’s Voice
With Lauren D. Williams, our Senior Director of Audio Strategy, moderating, you’ll get a first-hand look into how to approach marketing strategy in the new year.
Lauren D. Williams (Moderator)
Senior Director of Strategic Audio & Vertical Marketing, Pandora
Head of Audience at Crossmedia
Corporate Vice President of Media, Brand Marketing at MGM Resorts International