Adventures in Sound: Audio Creative Tips for Travel and Tourism

New for 2023! From sonic strategy to creative tactics, this presentation debunks the myth that travel ads need to be seen, rather than heard. It drives home the importance of audio as a “must buy” that can connect travel advertisers with their audiences at scale. Clients will learn how audio can be created to resonate with a listener’s mindset, customized for Connected Car, Connected Home, Podcasts, and multicultural audiences, use techniques like immersive audio, Dynamic Audio, sonic experiences, and more. Clients will walk away with a new understanding of how to harness the power of sound to inspire their audiences, build their brands, and drive their revenue.