About
Contests are a great way to drive brand awareness and new leads… if done correctly.

There are many reasons why local businesses should run contests, brand awareness being one but many are not aware of how to run contests effectively. In this workshop, you’ll learn tips and tricks to running a successful contest that drives signups and what to do with those leads once you have them.

This workshop is free to attend and is sponsored by the Sault Ste. Marie Innovation Centre and FedNor.
Agenda
  • Why Contests: How We Grew a Clients Email List By 342%
  • Different types of contests and the benefits of each type
  • What to Know About Rules and Regulations
  • Choosing Prizes That Draw In Contestants
  • Contestant Follow-ups That Drive Sales
  • The Contest Campaign Checklist
  • Choosing your Contest Platform
Presenters
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Monique Morrison
Certified Digital Marketer & Trainer
Monique Morrison is the founder of Jeronamo Digital Solutions and Success with Digital. She's also a Certified Digital Marketer. Prior to launching Jeronamo, Monique was a Digital Media Specialist for Rogers Media as well as a Brand Manager for Starwood Hotels. She's been helping businesses launch both digitally and on location since 2006. When she's not brainstorming with clients she's blogging, reading into upcoming digital marketing trends, hiking or hanging outdoors with her family.
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Sault Ste. Marie Innovation Centre
(SSMIC)
The Sault Ste. Marie Innovation Centre (SSMIC) is a not-for-profit organization that functions as a catalyst for economic development and diversification in the science and technology sectors in the Sault Ste. Marie and Algoma region. SSMIC leads business development services and many science and technology sector development projects, workshops and events within the community.
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