Market Math: An outcome-based budgeting process

Know the Facts of Market Math: Outcome-based Marketing Planning

About

“So, you’d like me to WHAT with THAT budget?”

Are you currently attempting to predict the actual marketing budget needed to meet next year’s KPIs so you can manage the executive team’s expectations? Market Math is a new outcome-based approach that predicts exactly what you need to spend throughout the entire sales funnel to arrive at our shared pursuit of a number.

Join Eric Meerschaert (Executive Director, Growth and Innovation, and Doug Duty, Executive Director, New Accounts) as they share how StudioNorth's Market Math process operates. They’ll answer your “what ifs” to help you better understand the tool that’s becoming indispensable for many of our marketing partners. 

Plus, lunch is on us—you’ll receive a $15 DoorDash card just for attending!

Agenda

Introduction
What is lurking on the horizon – i.e., what if the ratios don’t work?
How Market Math links your budgets to the outcomes you want.
Questions and answers

Presenters

Eric Meerschaert

Executive Director, Growth and Innovation

Eric has a deep background of marketing leadership at Global 500 software companies, and was President of Click Commerce. His strategy roots grow from McKinsey & Co, where he learned that analytics, not instincts, drive the best corporate and market strategies.

Doug Duty

Executive Director of Accounts

Doug has over 30 years' experience helping clients of all sizes develop strategies and go-to-market plans that deliver on results. During this time, he has learned the importance of knowing the math behind the marketing and how to develop it across an entire organization.