*Note: This session will be held in English. Register for the german session (June 24, 5pm) here: http://sp.design/the-learning-brand
The Fifth Industrial Revolution is shaping businesses and branding alike. The Logo is not at the epicenter of branding anymore, and we are witnessing a shift in the brand’s ownership: from the company to the customers.
The explosion of customer journeys and new forms of connections being created permanently are causing the brand to consistently evolve. Under this aspect of connectivity, the brand is challenged to adapt itself, to constantly learn within the socio-technological artefacts and to continuously redefine the boundaries of interaction and loyalty.
Many notable brands worldwide such as Mercedes-Benz, Disney or Adidas have already started to move away from relying purely on classic brand monitors because they want to know in real time what impact marketing measures are having on their brand value.
Static branding processes are coming under increasing pressure in the age of data-driven marketing processes. The future belongs to agile and data-driven brand models.
In the 60-minute online session, together with the data specialists from Diconium, we would like to give an outlook on how brands can learn, what agile branding can already deliver today and why the classic branding process needs to be redeveloped.
Who is this online session interesting for?
- All Brand Leaders who believe in a radical change of traditional brand management models.
- All brand managers who believe in the future of agile and data driven brand models.
- Marketing experts who want their branding decisions to be based not only on their gut feeling but also on more data.
- For all those who know that their brand needs more flexibility and the ability to adapt.
- All brand decision-makers who want to broaden their horizons and are open to new approaches and methods in brand management and brand leadership.
This online session is intended to show potentials that have not been exploited up to now. To encourage reflection but also stimulate a lively discussion. We look forward to the exchange with all participants!