Webinar: The Future of eCommerce Webinar - Emerging Technologies by Stratos Pulse

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About This Webinar

We are living in an era of ever-expanding and improving technology that allows businesses to scale at unprecedented levels. As the digital landscape continues to evolve, so do the tools and technologies reshaping the way we engage in online commerce. Over the past ten years, advances in technology such as IoT and cultural changes including the proliferation of smart phones, have presented opportunities for consumer facing businesses to reach their audiences online more effectively than ever and with trackable measures to ensure ROI.

These conditions have allowed global eCommerce to thrive in recent years and with future focus on artificial intelligence, machine learning and augmented reality enhancing personalised shopping experiences, emerging technology is set to remain a key pillar in a brand’s marketing strategy in the years to come.

In this 1-hour webinar, we will analyse the current tools being used by online retail marketers in the region; explore the opportunities that emerging technologies present; and discuss how these advances in technology could affect the future of eCommerce in the Middle East. We will delve into how these technologies are not only enhancing customer experiences but also optimizing marketing strategy and streamlining operations for businesses.

Join us as we navigate through these exciting advancements with our expert panel of speakers, giving unique perspectives from a brand and agency side. They will discuss the implications for businesses and consumers alike, and explore how businesses can leverage these emerging technologies to stay ahead in the competitive ecommerce landscape.

Don't miss out on this opportunity to gain valuable insights and stay at the forefront of innovation in eCommerce.

Dan Fewtrell

Managing Director - Stratos Pulse

Daniel Fewtrell is the managing director of Stratos Pulse - an events agency bringing virtual and live event experiences for the eCommerce sector in the Middle East.

Prior to Stratos Pulse, Daniel was director of events & marketing for ITP Media Group where he launched and developed conference and awards programmes across a wide range of B2B and consumer markets over his twenty years at the company.

Amongst the industry sectors that Daniel has worked with are hospitality, travel, retail, construction and fashion.

Elie Milan

Chief Performance Officer - Middle East - Publicis Media

A seasoned performance executive offering global experience, Elie has enjoyed a long and varied career at Publicis Media and Publicis Commerce. With a proven track record, amongst Elie's achievements are growing the Performance media ecosystem in the Middle East region as Chief Performance Officer for Publicis Media.

From 2020 to 2022, Elie served as VP of Product Development on a global scale, leading the development of Publicis “Commerce Intelligence” which is a retail intelligence platform that utilizes deep learning and offers recommendations to drive e-commerce growth.
Recently, Elie has launched the platform in 16+ global markets alongside 65+ retailers.

Liz Heron

General Manager - eCommerce, IFFCO

Liz has worked in eCommerce in the Middle East for over a decade. After a successful career in advertising sales she entered the eCommerce arena with Amazon.com in Dubai as a Key Account Manager, managing the Amazon business of some of the largest FMCG brands in the region. This was followed by a six year tenure as the Head of eCommerce for Johnson & Johnson ME where she led the online business across 79 markets. Currently Liz is the GM of eCommerce for IFFCO, managing their eCommerce business globally. A busy mother of two, Liz is passionate about educating business in the region on the power of eCommerce & the benefit that it can bring, how to succeed & long term, profitable sales strategies online.