How to Attract and Retain Your Next Generation of Loyal Customers

Creating Opportunities for Financial Marketers through Content Marketing and Financial Literacy

Generation Z represents those born between 1997 and 2012. Unlike millennials, this generation has a very clear stance on finance, something that is integral for financial institutions looking to capture their interests and their business. This generation is growing and many already have a source of income. As spending power increases, so does the weight of financial decisions.

By 2025, generation Z will be the largest age group in the world. Join this exciting virtual event to gain insights on how to attract this generation’s business and provide them with the right products and services. Learn more about the financial habits of generation Z and how your institution can convert them to a loyal long term customer.
  • 1:00 PM Industry Expert | Stukent More to Digital Marketing than Mainstream: Given your digital marketing prowess, you’re already placing ads on all the mainstream social media accounts such as Google, Facebook, etc. Gain competitive advantage with your target customers – and reinforce your brand’s relevance and importance to your current customer base. Join Stukent’s CEO Stuart Draper, a two-time Inc. 500 honouree, as he shares what he has learned about digital marketing in the financial services world. Walk away with a blueprint of how you can effectively and efficiently: 1. Use innovative techniques your competition may not be aware of to build customer loyalty by expanding your definition of your target consumer’ 2. Engage customers for life 3. Increase ROI on your digital marketing spend 4. Partner with unique channels sharing your target audience to have your messaging resonate; Stuart Draper, CEO, Stukent
  • 1:30 PM Panel Discussion Building your Digital Brand in Financial Services: How to Deliver Unparalleled Digital Experiences Throughout the Gen Z Consumer Lifecycle: In today’s digital era of business, banking and other financial services organizations are faced with constantly shifting consumer demands and expectations. Join these leading financial experts on this exciting panel to better understand the demands of gen Z consumers, in order to provide services and capabilities that this next wave of consumers have already come to expect. Gain insights to: Exploring how financial services have digitally adapted and tailored their solutions for Gen Z; What kind of programs have been successful in attracting and retaining the next wave of consumers; The importance of Improving financial literacy training to realize the long term value of the consumer; Deliver unparalleled digital experiences to retain and attract your next generation of consumers. Ruby Walia, former EVP, Head of Digital Banking, HSBC | Natalia Demidova, Director, Data Science and Analytics, ATB Financial | Jeffrey Bumbales, Director, Marketing & Strategic Partnerships, Credibly
  • When: Eastern Time (US & Canada)
  • Duration: 1 hour 30 minutes
  • Price: Free
  • Language: English
  • Who can attend? Anyone with the event link can attend
  • Dial-in available? (listen only): Not available.
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