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About This Webinar

Human Factors discovery, innovation and regulatory compliance are crucial to deliver a successful medical device.

Four human factor experts present lessons learned, discuss trade-offs, and share case studies that illustrate possible pitfalls and useful tips for achieving an optimal balance between HF and regulatory compliance.

Human Factors, ID, and Usability often drive more adoption of a medical device than the underlying technology. Learn how and why in this live, 90-minute webinar.

Join Virginia Lang, Bryant Foster, Niall Redmond, Paul Charlebois and moderator, Scott Phillips, for an illuminating session that will inform your medical device commercialization.

Medical Device Playbook events have been bringing for seven years. Seasoned serial medtech entrepreneurs and experts share successes, failures and insights with medical device colleagues at live and virtual events.


  • Framework for when to use human factors
  • Human Factors is good business -- not an obstacle!
  • How not to drive off a cliff
  • Critical discoveries in human factors
  • Formative testing during device development
  • What does it cost if you eliminate HF?
  • Optimizing the value of your medical device
When: Tuesday, May 11, 2021 · 10:00:00 AM · Pacific Time (US & Canada)
Duration: 1 hour 30 minutes
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter
President and Chief Scientist, HirLan, Inc.
Virginia started in the medical research field as a Coordinator of Research at the Clinical Research Unit Kennedy Institute of Johns Hopkins Medical Center. She was responsible for the initiation, coordination, and management and/or analysis of research projects in the Clinical Research Unit. These projects were funded by various Federal Government Agencies. Subsequent to working at Johns Hopkins Medical Center, Virginia entered the field of Human Factors through the doctoral program at SUNY Binghamton. Virginia held a fellowship at the Aeromedical Research Laboratory of the United States Air Force at Wright-Patterson AFB, Dayton, Ohio and a fellowship at NASA. Her research dealt with cognitive factors that differentially affect the characteristics of visual displays. Applications of this research are directly related to various medical devices and software applications providing Medical Device Human Factors by HirLan clients with 30 years of Human Factors experience.

In addition, Virginia has extensive experience in the areas of product design, Customer Centered Participatory Design processes, and product lifecycle management. She is also known in the Human Computer Interaction and Usability Communities for her innovative techniques for collecting and incorporating user/customer feedback throughout the product lifecycle. In July 2014, Virginia founded and established the HirLan Institute of Human Factors with labs in Carlsbad, California and a Consortium arrangement in London, UK. HirLan, Inc. has been supporting Top Ten pharma/medical device companies, as well as, start-ups with consulting and testing services. These services are in conjunction with their clients’ FDA 510(k), the MDR and CE mark applications.

Virginia holds a PhD in Cognitive-Experimental Psychology from SUNY Binghamton, and a Master of Science (ABT) in Applied Technology, Systems Science from SUNY Binghamton.
Webinar hosting presenter
Vice President of Human Factors and User Experience, Research Collective
Bryant Foster, MS, is Vice President of Human Factors and User Experience at Research Collective, where he guides research, design, and evaluation efforts for medical device manufacturers, pharmaceutical companies, and others. An expert on regulatory issues in Human Factors, Bryant has guided surgical instruments, combination products, home-use devices, and OTC products to FDA clearance or approval. Further, he has designed, or contributed to the design of, usability labs for four separate companies. Prior to joining Research Collective, Bryant was a human factors consultant at Google X.
Bryant received his master’s degree in Applied Psychology from Arizona State University, where he later served as Faculty Associate, Project Manager, and Chair of the Industry Advisory Board. He is an active and frequent speaker at conferences such as the Regulatory Affairs Professionals Society (RAPS) Convergence, and the Human Factors and Ergonomics Society (HFES) Healthcare Symposium. Bryant has contributed popular webinars and podcasts for AAMI and Greenlight Guru, and has authored book chapters on medical device human factors and human factors in device reprocessing. Bryant is also an active member of the AAMI committees on Human Factors Engineering and Combination Products. His recent book, co-authored with Russell Branaghan, Joe O’Brian, and Emily Hildebrand, Humanizing Healthcare – Human Factors for Medical Device Design is available from Springer Publishers.
Webinar hosting presenter
Human Factors Engineer and Regulatory Affairs Specialist, Hamilton Medical - Chur, Graubünden, Switzerland
My background in product development has taught me simplicity is the ultimate sophistication, and makes the world a safer and more enjoyable place.

I am solutions driven and as such look at human factors engineering from a unique perspective, I look at use errors as opportunities for improvement and not problems that need fixing.

I design products from first principles to manufacture, across the entire development spectrum. I have a proven track record in designing, developing and testing category leading, innovative solutions through design and engineering.
Webinar hosting presenter
Industrial Design/ Human Factors Manager, StarFish Medical
Paul Charlebois is an Industrial Designer and manager of Industrial Design/ Human Factors at StarFish Medical, Canada’s largest medical device engineering and design service provider. Paul’s 18 years of product development experience include 12 years in medical device development of projects ranging from surgical suite instruments and battlefield medical emergency devices to graphical user interfaces for portable diagnostic instruments. Paul advocates for contextual research and has experience in a variety of environments such as mass casualty simulations, ORs, ICUs, ambulances and aircraft. Paul holds a BID in industrial Design from Carleton University.
Webinar hosting presenter Scott P
CEO and Founder - StarFish Medical
Scott is a Chair of the LifeSciences British Columbia board, Fellow of The Canadian Academy of Engineering, winner of the EY Entrepreneur Of The Year™ 2017 Pacific Awards Technology category, 2017 recipient of the VIATEC Technology Champion award, and volunteers with Junior Achievement, Entrepreneurs Organization, and University of British Columbia.
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StarFish Medical webinar platform hosts Balancing HF Discovery and Compliance
StarFish Medical Webinars including Virtual Medical Device Playbook