As we advance on the road to recovery from COVID-19, the sports industry continues to innovate with new measures and protocols to return to full capacity. SporticoLIVE is proud to deliver the 2nd installment of the Return to the Stands conversation, with a focus on the health and safety issues facing the leagues, teams, fans and supporting infrastructure. Join us for an engaging discussion with league and team executives, leaders in technology and health as we explore the new realities of the fan experience.
Chief Marketing Officer, San Francisco 49ers
Alex Chang is in his third season with the 49ers and serves as chief marketing officer. In his role with the team, Chang leads all areas of marketing including brand strategy, creative, media, social, digital, content production, game presentation, events and corporate communications. A veteran of two decades in major brand marketing, Chang is an influential player in the sports marketing industry. His previous career stops include Samsung, Wasserman, IMG College, and American Express.
President, Chairman & CEO, Hall of Fame Resort & Entertainment
Mike Crawford is the Chairman of the Board, President and Chief Executive Officer for Hall of Fame Resort & Entertainment Company and its subsidiaries, including Hall of Fame Village powered by Johnson Controls, which he joined in December of 2018. An Ohio native, he holds an undergraduate degree from Bowling Green State University and a master’s degree in Business Administration from the University of Notre Dame. He brings to both companies demonstrated leadership experience from his development of retail and dining establishments, hotels, theme parks, and entertainment destinations around the world. His tremendous success at both the Walt Disney Company and the Four Seasons Hotels and Resorts Company make him an extremely capable and qualified executive.
Xavier Gutierrez is the first Latino President and CEO in the National Hockey League, leading the Arizona Coyotes Hockey Club. In this role, Gutierrez oversees all business operations, strategic planning, significant organizational decision-making, and government relations for the club. Previously, he served as Managing Director at Clearlake Capital Group, a leading private investment firm that oversees $25 billion of institutional capital. Born in Guadalajara, Mexico, he and his family relocated to San Jose, California when he was a toddler.
Chief Commercial Officer, Eventellect
Kate Howard joined Eventellect 18 months ago as Chief Commercial Officer where she is tasked with continuing to grow Eventellect’s stable of over 70 professional sports partners, leading the Account Strategy Team, and bringing the company's initiative to deliver a 'Unified Single Game Strategy' to life. Previously, Howard served as Vice President, Club Business Development at the National Football League. There she led the group that is responsible for supporting and consulting all 32 NFL clubs in ticketing, sponsorship, fan experience, and marketplace analytics. Kate also managed strategy and partnerships related to the NFL Ticket Network.
Sports Business Reporter, Sportico
Eben Novy-Williams is a sports business reporter and podcast host at Sportico, a news venture launched earlier this year by Penske Media.
Prior to joining Sportico, Novy-Williams spent nine years covering the intersection of money and sports at Bloomberg News. His writing has appeared online, in Businessweek magazine and in newspapers across the country. He was also co-host of the Bloomberg Business of Sports podcast.