As the NBA Finals get underway, SporticoLive brings together Phoenix Suns President &CEO, Jason Rowley and Milwaukee Bucks President Peter Feigin, for a lively discussion with Sportico’s Editor-In-Chief, Scott Soshnick. This exclusive conversation will dive deep into the current and future business impact of making it to the Finals – and how winning it all affects future franchise success.
President, Milwaukee Bucks and Fiserv Forum
In his sixth year as President of the Milwaukee Bucks, and third year as President of the world-class Fiserv Forum, Peter Feigin brings more than two decades of dynamic corporate leadership to Milwaukee’s sports and entertainment scene. His talents, hard work and dedication are the driving force behind the transformational vision for not only the Milwaukee Bucks and Fiserv Forum, but for the city of Milwaukee and state of Wisconsin.
Since taking over as president of the team in October of 2014, Peter has completely reimagined, rebuilt and reenergized the team’s business operations, resulting in substantial increases in attendance, ticket revenue, merchandise revenue, partnership sales and TV viewership. He has assembled a top-flight management team and has nurtured a corporate culture marked by accountability, collaboration and fun. The Bucks were named one of Milwaukee’s best places to work in 2015, 2016, 2017, 2018 and 2019 and Peter’s inspired leadership was recognized with his being named the Milwaukee BizTimes 2015 CEO of the Year.
President & CEO, Phoenix Suns
Jason Rowley is in his ninth season as the Suns’ President, adding Chief Executive Officer to his title in 2017. This is his 14th season overall with the team. As President and CEO, Rowley is responsible for managing all business operations of the Suns and oversees the club’s interests in the management of Phoenix Suns Arena, the WNBA Phoenix Mercury, the Legends Entertainment District, and affiliated entities. Rowley previously served as the team’s Chief Operating Officer, as well as its Senior Vice President and General Counsel.
Rowley began his career in 2001 with the law firm of Snell & Wilmer in Phoenix, and while there he represented the Suns’ current ownership group in their acquisition of the club in 2004. At Snell, his practice included private and public mergers and acquisitions, complex real estate transactions, securities regulation, entity formation, commercial contracts and general business law.
Scott Soshnick joined Sportico in April of 2020 as its Editor-In-Chief and head of content, bringing decades of editorial experience to Penske Media’s sports business platform.
Prior to joining Sportico, Scott spent 27 years at Bloomberg News, spearheading the global news service’s sports business coverage across a variety of platforms. Scott also founded and co-hosted Bloomberg’s Business of Sports podcast, while creating and hosting a variety of live events with leading industry executives.
Scott graduated from Syracuse University’s Newhouse School of Public Communications with a degree in broadcast journalism. He resides in Glen Ridge, NJ, with his wife and son, who aspires to be an NHL goaltender. As such, Scott spends an inordinate amount of time in hockey rinks.