Sportico, in partnership with Sports Innovation Lab, presents a bi-weekly series of conversations focused on thought leadership, innovation and action - where no topics are off the table and all questions are in bounds.

Co-hosted by Sportico Sports Business Reporter, Jacob Feldman and Sports Innovation Lab’s President and Co-Founder, Josh Walker, the Ask ____ Anything series unites the sports business community through conversations with the impact players and visionaries that lead the industry, while charting the course for the future of leagues, teams and related businesses.
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    Jacie deHoop
    Co-Founder, The GIST
    Jacie is a co-founder and head of partnerships and revenue at The GIST, a female-founded sports startup that creates sports content from a female voice and perspective. She leads the company’s revenue strategy and monetization through partners like the NBA, FanDuel, adidas and Red Bull.

    Jacie and her team were named to Forbes 30 Under 30 Media 2020 and have been accelerated through programs with Facebook, Comcast NBCUniversal and Techstars. Prior to The GIST, Jacie worked as a management consultant in Toronto. She loves all things sports and is an avid cyclist.
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    Caiti Donovan
    VP, Data & Insights, Sports Innovation Lab
    Caiti Donovan is a global data strategist, storyteller, and entrepreneur. She has spent more than 15 years working with data technology to drive revenue and build businesses. This includes experience at major media companies like Viacom and Spotify, where she developed regional and global strategies and data-first narratives that were recognized by MediaPost and AdAge. She founded/co-founded three companies, including the international nonprofit, SheIS Sport. She has led endeavors that have driven more than $20 million in revenue and fundraising in the past five years alone, and campaigns that have been seen by more than 1 billion people. She is a multi-award winning data storyteller, most recently winning a Clio Sports Award for the Women Worth Watching campaign, in partnership with the USTA and creative agency, mcgarrybowen.
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    Jacob Feldman
    Sports Business Reporter, Sportico
    Jacob Feldman is a sports business reporter with a focus on technology, media and fan experience. He was previously a staff writer at Sports Illustrated, where he wrote multiple cover stories while reporting on the NFL and the media industry. His work has also appeared in The Washington Post, The Boston Globe, and Popular Science. Jacob is a graduate of Harvard University and a co-founder of The Sunday Long Read. He currently lives in Boston.