Co-founder/President & COO, ShotTracker.com
An innovative technology leader and widely recognized entrepreneur, Davyeon Ross has almost 20 years of experience in the technology sector. Ross is Co-founder / President of DDSports Inc. of which ShotTracker is the first product. ShotTracker is a sensor-based technology providing comprehensive real-time stats & analytics to players, coaches and fans in practice and live games. ShotTracker consist of a player sensor, a sensor integrated into the ball (Spalding, Wilson, Nike, UA, Adidas, Baden and Molten) and court sensors placed in the arena. These sensors work together to provide XYZ of player and ball in real time. ShotTracker investors include Earvin “Magic Johnson, David Stern and several other notable VCs.
In Oct. 2011, Digital Sports Ventures, founded by Ross, was acquired by Digital Broadcasting Group, a top 5 Video Ad Network headquartered in New York, NY, with offices in Los Angeles, Calif., Chicago, Ill., and now Overland Park, Kan. As part of the acquisition, DBG named Ross, Executive Vice President, Publisher Solutions. Ross’ responsibilities included overseeing product development around the company’s Content Library Platform (CLiP), content acquisition and the syndication and distribution of DBG’s six content verticals within CLiP.
As CEO of Digital Sports Ventures, Ross negotiated the rights to Division I college sports video across seven major conferences, and set the strategy for the company’s portfolio of content and interactive technologies. His vision of uniting college sports and digital media into affordable, turnkey solutions opened new doors for publishers, advertisers and agencies seeking to engage sports fans in a targeted manner.