About
Thank you to Pacific Barista Series for supporting the #ExpoWeekend Lectures!

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Competing Online in a Quickly Changing World

How can retailers adapt their digital strategies to be competitive online? Join this panel featuring experts from the eCommerce world and from Door County Coffee. The conversation will focus on key channels you should be utilizing and the tactics that will help you rise to the top of search results, increase conversions, and keep shoppers coming back. They’ll also dive into what it means for the coffee industry to be flexible in an uncertain world where the state of eCommerce and the online economy is continually changing.

Our experts come from BigCommerce, the leading eCommerce platform, Logical Position, an end-to-end digital marketing agency, Trustpilot, the top customer reviews platform, and Door County Coffee, a premier coffee roaster, retailer, and wholesaler.

Presented by:

Dan Fertig - Global Director of Agency Partnerships, BigCommerce.com
Ryan Garrow - Director: Partnerships & Client Solutions, Logical Position
Ashley Hildreth - Head of Partnerships, Americas, Trustpilot
Erin Hoffman - Director of E-Commerce, Door County Coffee & Tea Co.
When
Thursday April 30, 2020, starting at 3:00 PM EDT
WEBINAR ENDED
Presenters
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Ryan Garrow
Director: Partnerships & Client Solutions, Logical Position
Ryan has been in the digital marketing world for over a decade. He's helped strategize for thousands of companies from startup to multi-billion dollar organizations. He and his wife own 5 businesses and live with their 4 small kids on 8 acres in Sherwood, OR.
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Dan Fertig
Global Director of Agency Partnerships
Dan is responsible for the success of BigCommerce agency partners who are launching ecommerce stores and delivering development and marketing services on the BigCommerce platform. Prior to joining BigCommerce, Dan led North American alliances for Oracle, specifically for Oracle Marketing Cloud, and has extensive experience around loyalty, cross channel orchestration, CRM, social/contextual commerce and optimization of digital customer experiences.
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Ashley Hildreth
Head of Partnerships, Americas
Ashley Hildreth leads the North American partnerships team at Trustpilot, the leading global customer review platform. In her role, she's expanded Trustpilot's partner program to include hundreds of partners, including premier agency, technology, and platform partners. Ashley began her career in design, founding and leading the Gowanus Print Lab, a community screen printing studio and commercial print shop in Brooklyn. Her entrepreneurial and creative background has helped her build the team at Trustpilot into a cross-functional team of core individuals, and a pillar of Trustpilot's business. Ashley is based in New York, and gets her thrills racking up both sky and scuba dives.
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Erin Hoffman
Director of E-Commerce
Erin has been the Director of E-Commerce at Door County Coffee & Tea Co. for the past 9 years, helping lead their brand growth in DTC business on-line and the Amazon marketplace. As the on-line grocery industry has expanded in recent years, so has consumer interest in having their favorite Door County Coffee flavors and blends, shipped to their homes. Overseeing and coordinating marketing efforts to drive traffic and conversion, Erin has lead the implementation of advanced automation, technology improvements and innovative advertising campaigns to consistently drive significant on-line sales growth for the brand year over year.
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