SmartSKILLS: The Digital Shift: What’s Next for AEC Marketing in 2027

The way AEC buyers find, research, and select firms is changing. From AI-powered search and evolving social media platforms to video, digital content, and shifting buyer expectations, the strategies that worked yesterday may need a new approach in 2027.
Join us for December’s SmartSKILLS as Katie Cash breaks down the biggest digital marketing trends of 2026, explore how buyer behavior is evolving, and identify where AEC firms should focus their efforts in the year ahead.
You'll gain practical insights into AI search, LinkedIn, digital visibility, content strategy, and the growing role of seller-doers in building relationships online. We'll also share a 2027 digital playbook to help your firm become more findable, visible, useful, and intentional.

What We'll Cover

• 2026 Digital Trends: Key shifts in how B2B buyers use search, social media, AI, websites, and video.
• AI Search & Digital Discovery: How AI-powered search, zero-click behavior, and social discovery are changing how prospects find AEC firms.
• LinkedIn & Social Media: What's changing across LinkedIn and Meta, including video, organic reach, paid targeting, and seller-doer engagement.
• AI & Content Strategy: Why original insights, technical expertise, and authentic thought leadership are becoming more valuable.
• What's Ahead for 2027: Predictions for digital marketing, AI search, paid media, ABM, and performance measurement.
• The Seller-Doer's Digital Playbook: Practical ways to become more findable, visible, useful, and intentional in building client relationships online.
Walk away with a clearer understanding of where AEC digital marketing is headed and where your firm should focus its efforts in 2027.