SmartSKILLS: Reverse Content Harvesting: Turning Bottom-of-Funnel Work Into Full-Funnel Impact

Your firm already creates some of its most valuable company intelligence when the stakes are highest.

Proposals, interviews, and project narratives capture how you solve problems, how clients see you, what differentiates you, and where your real expertise shows up. Then most of that great content and insight disappears into the ether once the pursuit ends.

This SmartSKILLS session introduces a smarter way to think about that material. Instead of treating high-effort pursuit work as disposable, we will look at how it can become a durable source of market insight, proof, and positioning that supports marketing, business development, and leadership visibility over time.

This session focuses on how to recognize valuable company intelligence inside everyday work and how to turn it into usable, scalable visibility across the firm and beyond.

What you will learn
• How to spot valuable company intelligence inside proposals, interviews, and project work
• How to turn that insight into usable marketing and business development content
• How reuse creates consistency and credibility across teams
• Where valuable intelligence gets lost and how to stop the leak
• How the Scalable Six helps move real project insight through the full funnel

What you will walk away with
• A simple way to identify high value insight in everyday work
• A practical framework for reusing proposal and project content
• Lightweight tools to keep messaging aligned as content gets reused