The 2025 Amazon Holiday Playbook (That Actually Works)

The holiday season isn’t a single day on the calendar; it’s a series of shifting moments where shoppers think, feel, and buy differently. From early deal hunters in October, to last-minute gifters in December, to refill buyers in January, each phase comes with unique opportunities.

Businesses that prepare for these moments and adapt their listings, storefronts, and campaigns to align with them are the ones positioned to win. Too often, businesses get buried in scattered tactics and miss the signals that actually drive online sales. We'll cover:
Holiday mindset shifts (deal hunters, gifters, refill buyers)
Why SMBs get stuck: too many tactics, not enough outcomes
LMG’s perspective: clarity > chaos