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We’ll cap SURGE Connect with a lightning round of recommendations from association pros on the software, skills and suggestions they have to make their work lives a little easier.

This will be a 30-minute session.

SURGE Connect is a production of AssociationSuccess.org and presented by Feathr, which provides multi-channel marketing technology used by 700 associations to grow membership, event attendance, and digital sponsorship revenue. Learn more at https://feathr.co today!
Director of Customer Success, rasa.io
fter working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the Director of Customer Success at rasa.io, she gets to blend her love of customer support and digital marketing technology in order to support the incredible community of rasa.io customers.
CEO and founder, NRG2Perform
As a Leadership Performance Expert, I focus on transforming influencers into high performing leaders. I have held senior executive and CEO roles in five countries and are currently the CEO of Triathlon ACT and the Founder of NRG2 Perform. I am the host of the active CEO Podcast, an international speaker and am authoring Breaking The CEO Code. After being hospitalised three times with stress related heart problems and burnout, which included flat-lining in the emergency room, I realised that I needed to be more than a leader of high performance and become a high performing leader. Born in New Zealand, I have 25 successful years of experience leading, managing, coaching and providing sport science around the globe. As an elite athlete I competed at the Hawaii Ironman, four World Triathlon Championships and continue to play competitive golf. I have coached and managed 3x Olympians, 10x World Championship athletes, 21x national champions and a 3x Ironman Japan Champion. I have worked with world leaders such as the Dalai Lama, Mind and Life Institute, WTA Tennis, IRONMAN Triathlon, United World College and over 100 Olympians and World Champions.
president and CEO, Global Professional Services PC
Peggy McElgunn has over 30 years of experience working with nonprofit trade associations, professional societies, and accrediting organizations. Peggy has worked with over fifty national and international nonprofit organizations. While her role has been primarily as the Executive Director or CEO, she has held positions at all levels and managing all aspects of nonprofit work. Peggy’s success has been due not only to her creativity but also to successful support and recognition of the volunteers and consumers with whom she has worked. Her research and understanding of both leaders’ and members’ specific expertises and interests has resulted in expanded support and organizational growth. Peggy is the founder of a for-profit company dedicated to serving nonprofit organizations. Her entrepreneurial skills including innovation, marketing, sales and operations systems development have been instrumental in this environment. Peggy holds a BA in Political Science from the University of Rochester, Rochester, NY where she received a Certificate in International Relations simultaneously. She also holds a Juris Doctorate degree from George Mason University, Fairfax, VA. Peggy is a member of the Virginia State Bar and is licensed to practice law before all Virginia State Courts and Federal Courts in the Fourth District.
Digital market advisor
Emily has 10 years of digital marketing experience, with four years solely serving associations, where she has consulted on a number of integrated marketing solutions. She is passionate about delivering consulting services to associations to solve their unique challenges. She is accustomed to working with for-profit, mainstream marketing technologies such as email and marketing automation platforms, and applying them specifically to meet association needs so they can flourish and prosper.
Director of certification and education, Professional Pricing Society
Dr. Michael Tatonetti is a respected leader and mentor. Dr. Michael speaks, writes, and creates content for a variety of outlets internationally and has been featured with Associations Now, Association Success, American Society of Association Executives, Georgia Society of Association Executives, Professional Pricing Society, and many other outlets. He is the author of "Do Meaningful Work, The Meaningful Organization," "Conviction: Values-Based Leadership," and "Full-Circle Mentorship." He also blogs on leadership daily at www.michaeltatonetti.com. Dr. Michael is a Certified Association Executive, a Certified Pricing Professional, and he earned his Bachelor of Science and Master of Arts from Liberty University and Doctor of Ministry in Nonprofit Leadership from West Coast Bible College and Seminary.
marketing director, Congress of Neurological Surgeons
Amy is a strategist, content creator, and storyteller with extensive experience in marketing and communications, membership development, and volunteer management. She has worked in a variety of business environments ranging from the Fortune 500 to professional associations. Amy currently serves as the marketing director for the Congress of Neurological Surgeons. Amy is incredibly passionate about volunteerism within the association and nonprofit management community, and currently serves as co-chair of Association Forum’s Content Working Group, as well as a mentor to Forum’s Emerging Leaders. She is also a highly-rated speaker and article author, who has partnered with ASAE, Association Forum, AssociationSuccess.org, and standalone associations to deliver engaging content. Amy is a 2018 recipient of Association Forum and USAE’s Forty Under 40® Award. She has a BA in Communication from the University of Missouri-Columbia, an Executive Leadership certificate from Cornell University, and a Professional Fundraising certificate from Boston University.
content manager, AssociationSuccess.org
Chelsea Brasted is the content manager for AssociationSuccess.org and lives in New Orleans, where her previous roles included breaking news and entertainment reporter at The Times-Picayune.
Feathr provides multi-channel marketing technology used by 700 associations to grow membership, event attendance, and digital sponsorship revenue. Leverage modern online channels including hyper-targeted ad campaigns (via social + programmatic) and influencer marketing campaigns (via speakers + sponsors), access detailed website analytics and "path to conversion" reporting – even for campaigns launched outside of Feathr – all from one unified dashboard. Feathr offers both a self-serve option (with training and support) and a "Concierge Implementation" option (with creative design + campaign execution). Learn more at https://feathr.co today!