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Join Ray Arambula and Sheri Singer for a presentation about the ways in which you can break down the barriers within your association to create a more fluid — and efficient — working environment for everyone in it.

This will be a 30-minute session.

SURGE Connect is a production of AssociationSuccess.org and presented by Feathr, which provides multi-channel marketing technology used by 700 associations to grow membership, event attendance, and digital sponsorship revenue. Learn more at https://feathr.co today!
Director of IT, American Association for Respiratory Care
Ray Arambula is a business technology leader at AARC. Ray understands the importance of leveraging technology solutions to help AARC fulfill its mission and vision. As the Director of Information Technology, he works closely with other business leaders to help bring innovative and emerging technologies to the forefront. He develops and manages external relationships with support vendors, industry analysts, and other technology providers to support the goals and initiatives of AARC. As a result, he helps create strategic partnerships that help keep AARC productive and moving forward. He enjoys working with other internal staff as a technical advisor and strategist to design, plan and deploy technology solutions throughout the organization.
Owner, Singer Communications
As a leader in the association community, Sheri is passionate about solving her client’s communications, PR and marketing challenges. Both on staff and as a consultant, she has worked with more than 75 associations. She has 25 years of award-winning experience with expertise in writing and editing, content development, market research, strategic communications, digital media strategy, messaging, advocacy, branding, and media relations and training. She is the 2020 Immediate Past Chair of American Society of Association Executive's Healthcare Community Advisory Committee and a former member of ASAE’s Communications Section Council. Before launching Singer Communications, she was a senior executive with top public relations agencies (Ketchum PR) handling Fortune 500 clients. She started her career on association staff and spent 12 years as Director of Communications managing all internal and external communications. She was a board member of the Public Relations Society of America, National Capital Chapter and a member of the International Association of Business Communicators. She writes, blogs, and has been a podcast guest for various outlets. She speaks at national and state association conferences about 10 times a year. Sheri holds a B.A. from the University of Maryland, College Park and has more than 20 graduate credits.
Feathr provides multi-channel marketing technology used by 700 associations to grow membership, event attendance, and digital sponsorship revenue. Leverage modern online channels including hyper-targeted ad campaigns (via social + programmatic) and influencer marketing campaigns (via speakers + sponsors), access detailed website analytics and "path to conversion" reporting – even for campaigns launched outside of Feathr – all from one unified dashboard. Feathr offers both a self-serve option (with training and support) and a "Concierge Implementation" option (with creative design + campaign execution). Learn more at https://feathr.co today!